Job Description

Our Field Engagement Digital Innovation team is dedicated to delivering innovative experiences to our users and customers.  We translate their needs into solutions that are personalized and effective while staying meaningful and compliant.

This Digital Channel SME will collaborate with Marketing/Promotion and agile Digital Engagement Teams and provide expertise on both Veeva CLM and Veeva Approved email channels.  Reporting to the Field Digital Channel Lead, this role will manage cross-functional projects to execute and realize the US Digital Strategies Roadmap through Veeva and related capabilities. The organization will be looking for this role to translate strategies into workable solutions that provide optimal customer experience, while working to define the appropriate guidance and standards to ensure digital marketing resources are meaningful to customers and compliant.

Success in this role will require strong Veeva CRM and Salesforce knowledge, project management skills and an effective partnership across many functions including Sales, Sales Leadership, Account Executive Leadership, US Market Operations, IT, Training, Compliance, Legal, and Communications. 

Key responsibilities of the Digital Channel SME, include the following:

Define and coordinate execution for new Veeva CLM and Field Email capabilities with Digital Engagement team members, Sales Leadership, Account Executive Leadership, US Market Operations, Digital Publishers, Creative Agencies, IT, Training, Compliance, Legal and Communications as appropriate

Manage Digital Channel Capabilities to ensure promotional resources are designed based on the optimal CX/ UX

Lead / support pilot initiatives to implement new capabilities and to operationalize them for re-use in the organization across brands or channels

Oversight of marketing digital publishing vendors

Support approved email and Veeva CLM through brand launches, managing timelines and communication as needed

Facilitate the integration between marketing / promotion, legal/regulatory and technical teams to ensure compliance with channel standards and offer SME support

Maintain above brand templates and facilitate approvals through Digital Standards Review Team (DSRT, formerly IMRT)

Qualifications:

Minimum Requirements:

Minimum of 5 years of experience in sales operations, marketing operations, digital channel innovation in the pharmaceutical/life sciences industry and at least a High School Diploma/GED.

Experience working with and implementing technology products and solving consumer needs; including Veeva CRM, Salesforce, and/or Veeva Vault Promomats

Experience in end-to-end medical/ legal review and delivery processes

Strong program/project management experience, having to manage multiple projects simultaneously and foster collaboration with colleagues

Ability to negotiate and influence key stakeholders, and lead without authority

Ability to manage business processes; including design, championing, and communication plans

Experience with developing and managing standards and guidance documentation

Demonstrated cross-functional leadership skills and ability to collaborate across the organization and with external agencies / vendors to drive work toward a common goal

Leadership Skills including:

Execution Excellence - taking prompt action to accomplish work goals, per compliance standards; taking action to achieve results beyond what is required; being proactive.

Strategic Planning - prioritizing and planning; establishing an action plan for self and others to complete work efficiently and on time by setting priorities, establishing timelines and leveraging resources

Change Catalyst - demonstrating adaptability; maintaining effectiveness when experiencing major changes in work responsibilities or environment (e.g., people, processes, structure, or culture); adjusting effectively to change by exploring the benefits, trying new approaches and collaborating with others to make the change successful

Ownership and Accountability - taking ownership; setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self-imposing standards of excellence rather than having standards imposed

Preferred Qualifications:

BS/BA degree

Knowledge/ experience with the US marketplace

Understanding of launch products and timelines

Experience working in an agile environment or scrum framework

Ability for strategic thinking, problem solving, and understanding of sales and marketing

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

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We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace.  All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

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U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

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Relocation:

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Requisition ID:R320667