Job Description

This role is based remotely but if you live within a 50-mile radius of an office [Atlanta, Austin, Detroit, Warren, Milford or Mountain View], you are expected to report to that location three times a week, at minimum.

The Role

The Marketing Applied Sciences (MAS) team develops data science-driven solutions to help GM achieve business goals. As a Senior Strategist – CRM Modeling and Audience Strategy, you will lead strategic planning and in-house model adoption for CRM. You will understand and help execute CRM objectives, ensuring marketing investments drive measurable CRM outcomes. 

This role is part of Activation Strategy within MAS, working directly with CRM teams to align goals, translate requirements for data science to execute model development. Additionally, you will help drive enterprise learning initiatives, audience strategies, and marketing outcomes. 

What You'll Do

Build and maintain stakeholder relationships, ensuring alignment and action. Lead cross-functional collaboration with CRM, Data Science, Marketing, and Vehicle Brands to develop strategies and roadmaps. ·Manage project deliverables, track tasks, and drive execution. Define audience modeling and optimization requirements in collaboration with stakeholders. Develop clear, compelling presentations to support strategic goalsMentor team members and colleagues on best practices related to communication, collaboration and driving team goalsLead test-and-learn initiatives, driving structured experiments and optimization strategies

Your Skills & Abilities (Required Qualifications)

5+ years in Advanced Analytics, Market Research, or related fieldsExpertise in CRM, audience development, or marketing analyticsStrong experience in client-facing roles with senior leadership presentation skillsExcellent communication skills—ability to translate ideas into concise narrativesExperience in cross-functional team alignment and decision-makingStrong organizational and project management skills with experience in test and learn initiativesFamiliarity with audiences, segmentation, and CRM/owned communications strategy a plusTechnical knowledge of data analytics, modeling, and experimentation (preferred)Proficiency in PowerPoint, Excel, and Power BIStrategic thinker with the ability to analyze holistically and execute decisively

What Can Give You a Competitive Advantage (Preferred Qualifications)

Master’s degree or MBA (preferred, but not required)Experience managing large-scale audience measurement programs

Additional Job Description

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. 

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. 

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.  If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​