The role

Are you passionate about shaping world-class digital experiences rooted in deep customer insight? As a Senior UX Researcher on our Insight & Experience Innovation team, you’ll collaborate cross-functionally to inform product direction, reduce risk in high-ambiguity areas, and advocate for the user's voice across HelloFresh Group. 

You will design and execute research projects that unearth meaningful insight, ultimately influencing how we build and refine products. Your work will transform stakeholder assumptions into validated ideas, making an immediate and lasting impact on our customers—and our company.

To succeed in this role, you’ll need a mixed-methods research toolkit with experience applying these methods judiciously in digital product environments. You’ll bring a nuanced understanding of how to de-risk and create confidence in high-ambiguity topics and build advocacy for the customer across the organization, utilizing your strong communication and collaboration skills to establish trust and rapport. 

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

About the team

The Insight & Experience Innovation (IXI) practice at HelloFresh Group is a multidisciplinary team comprised of User Experience Researchers, Customer Experience Strategists, and Research Operations Specialists. Together, we enable the organization to respond with agility and ease to ever-shifting customer needs and company priorities, empowering our colleagues with information and tools to make well-informed decisions.

What you’ll do Lead research initiatives: Own end-to-end research projects, from proposal through execution to insight delivery and application, balancing qualitative and quantitative methods. Cross-functional collaboration: Partner closely with product designers, engineers, product managers, marketers, and business stakeholders to align research outcomes with business objectives. Strategic planning: Identify high-impact research opportunities, prioritize them, and develop long-term research roadmaps that ensure we address the most critical user needs. Methodological rigor: Select and employ appropriate research methodologies (e.g., usability testing, contextual inquiry, surveys, ethnographic studies, analytics reviews) to de-risk product decisions and foster data-driven confidence in strategic directions. Synthesize & communicate insight: Translate complex user behaviors and motivations into clear, actionable recommendations, delivering findings via presentations, reports, and workshops. Advocate for the user: Champion user-centric thinking and ensure the customer experience remains at the forefront of product development and decision-making. Mentorship & thought leadership: Provide guidance and best practices on research methods, championing a culture of evidence-based decision-making within the product teams. Stakeholder engagement: Build strong relationships across the organization, establishing trust and rapport as the go-to leader for customer insight. What you’ll bring Experience: 5+ years of professional experience in UX research or related field, preferably within a technology or digital product environment. Education: Bachelor’s in Human-Computer Interaction, Psychology, Anthropology, Sociology, or a related discipline. Non-related degrees with significant relevant experience will also be considered. Industry expertise: Demonstrated success conducting impactful user research for complex digital products within large tech companies or similar high-complexity environments. Leadership & collaboration: Prior experience leading full-cycle research projects, including managing stakeholders and mentoring junior researchers. Technical skills: Proficiency with industry-standard research tools (e.g., UserTesting, Qualtrics, Dovetail, mixed-method analysis software). Familiarity with data analytics platforms and understanding of product analytics metrics. Mixed-methods mastery: Expertise in quantitative (e.g., surveys, data analysis) and qualitative (e.g., interviews, contextual inquiry, usability tests) research techniques. Strategic thinker: Ability to see the bigger picture, prioritize effectively, and align research activities with long-term product, design, and business goals. Product acumen: Effectively translate research findings into strategic recommendations that meet user needs while aligning with business objectives and design outcomes. Excellent communicator: Skilled at conveying complex findings and data-driven insights in ways that engage and motivate diverse audiences. You go beyond surface-level data and interpret findings into compelling insights. You vocalize well-founded point-of-views that establish you as a valued thought partner for your stakeholders. Relationship builder: Adept at collaboration, consultation, and stakeholder management while fostering trust, alignment, and transparent communication. You strive to understand explicit and implicit research needs, exploring the “why” behind a request. Adaptability & resourcefulness: Comfortable with ambiguity and able to pivot quickly, choosing the most suitable methods for each research question.  What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

Immerse yourself in a diverse global community of 90+ nationalities. Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model. Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals. Invest in your growth with a German language learning budget, and access to the HelloFresh Academy. Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!