Tennis Channel is seeking a dynamic and visionary Senior Vice President of Marketing to lead transformative growth strategies and expand the network’s global reach. Reporting to the President, this high-impact leader will guide a talented marketing team, directly overseeing four Vice Presidents and their respective teams, to drive engagement and elevate brand visibility. The ideal candidate is a seasoned, innovative marketing expert with a track record of developing, executing, and leading successful cross-platform campaigns that create new revenue opportunities and maximize audience engagement across digital, social, and traditional channels. The Senior Vice President of Marketing will focus on enhancing brand awareness and strategically driving growth through data insights, creative content, and audience-driven initiatives.  This visionary marketer will drive targeted and strategic campaigns to increase the Tennis Channel’s viewership. 

The location for this position, Santa Monica, California, is a vibrant coastal city nestled along the picturesque shores of the Pacific Ocean.

In this role, you will:

Provide strategic leadership and direction to the marketing team, crafting high-impact campaigns that boost brand awareness, engagement, and revenue across all platforms. Shaping Tennis Channel’s marketing strategies, optimizing campaigns, and maximizing the impact of the brand in the highly competitive live sports entertainment space while navigating the Linear, DTC environment.   Oversee all creative output for live sports marketing, media strategy, brand, events and more.  Foster teamwork and collaboration amongst an expert team of four (4) VP direct reports and across the organization.   Cultivate a collaborative environment among marketing and other departments including DTC, Digital, Production, Programming, and International, to enhance ratings, boost DTC subscriptions, increase app downloads, and drive social media engagement.  Set the strategic direction for the network marketing and social teams to meet DTC acquisition goals, brand awareness, and linear ratings.  Own, manage, and track the networks marketing budget.  Leverage data analytics, user insights, and fan behavior from the Research department and other sources to help guide and inform strategies, messaging, prioritization, optimization and subscription offerings.  Collaborate with Programming and Social teams to align marketing initiatives.  Develop, organize, and track delivery of creative assets for multiple platforms, DTC, Social, linear, web, etc.  Establish and foster trusted relationships with key stakeholders throughout the organization. 

Qualifications:  

Bachelor's degree or equivalent in Marketing, Business, or a related field 15+ years of linear and digital experience in sports media and entertainment or digital company with experience leading brand and customer acquisition Experience and confidence in working with data scientists to inform paid marketing strategies Detail oriented strategic thinker who can prioritize and execute a plan within a fast-paced environment under demanding ever changing deadlines Deep understanding of creative and production processes in both traditional and non-traditional media  Stellar interpersonal, communication, and presentation skills both written and oral  Comprehensive knowledge of the sports and entertainment industry, including emerging trends: ideally a sports fan with a passion for tennis and familiarity with Pickleball Proactive and persuasive, with excellent negotiating and relationship building skills  Knowledge and an interest in the evolving live sports landscape and its impact on culture

Tennis Channel is proud to be an Equal Opportunity Employer and Drug Free Workplace!

 

About PickleballTV 

Pickleballtv (PBTV) is the 24-hour television home of America’s fastest growing sport. With coverage of tournaments throughout the year, the network offers 1,000+ hours of live matches from the game’s top professionals and biggest stars. PBTV also provides viewers with first-class instruction, exclusive lifestyle programming and studio news content and more.

About Tennis Channel

Tennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine and podcasts dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers.

About Sinclair

Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. Also, we have affiliations with all of the major broadcast networks, our own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

The base salary compensation range for this role is $300,000 to $325,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

#tennis