**Company description** Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com. **Overview** The Publicis Constellation Group (PCG) MX Integrated Comms Strategy Lead is equal parts 360 planning & IMT GTM guru (across Paid, Owned, and Earned channels), problem solver, strategic thinker, trusted advisor, team leader, collaboration maven and transformation driver. You will be collaborating with large, cross-functional teams and clients to infuse and deliver impactful 360 campaigns spanning Paid Media, Owned properties, Creative solutions, PR, and Retail/Commerce solutions. You are great at building relationships and driving team collaboration. You lead by example, and you ensure that you set a high bar for performance standards. You are comfortable collaborating with a cross-agency team and clients. You understand what different disciplines bring to the table and seamlessly bring them together into one strategic vision for the MX organization. **Responsibilities** + **Strategic Leadership:** Develop and implement integrated marketing strategies that align with client goals to enhance brand visibility, engagement, and acquisition. Effectively rally cross-functional teams around a compelling narrative to drive transformative change. + **Creative and Media Integration:** Ensure seamless collaboration between creative and media planning to maximize campaign effectiveness and ROI. + **Market Insights** : Analyze market trends, competitive landscapes, and consumer behavior to inform strategic recommendations. Develop unique insights that lay the groundwork for significant project changes. + **Consumer Journey and Audience Segmentation:** Maintain a deep understanding of the consumer journey and use research tools to define and segment target audiences. Identify data gaps and propose alternative sources for performance tracking. + **Campaign Prioritization and Integration Oversight** : Drive campaign prioritization based on value and channel capacity, while providing an integration overview for executive leadership. Proactively prepare for challenges and offer multiple solutions. + **Client Relationship Management:** Build strong relationships with key clients, providing strategic counsel that positively impacts their business. + **Cross-Functional Collaboration:** Work closely with creative, media, analytics, PR, and account management teams to ensure alignment and successful execution of strategic initiatives. + **Creative and Tactical Brief Development:** Trusted partner for creatives, providing insights that inform their work. Develop creative and tactical briefs that effectively bring campaigns to life, ensuring alignment with strategic objectives. + **Go-To-Market Execution:** Collaborate with the Go-To-Market Execution team to ensure all work is on brief and aligns with enterprise initiatives. Across all Disciplines and Agencies: Paid, Owned, Earned + **Ideation Leadership:** Lead brainstorming sessions to develop innovative strategies and create omnichannel engagement plans that align with business goals. + **Team Development:** Lead and mentor a high-performing strategy team, fostering a culture of collaboration and innovation. Create a safe environment for open communication and drive toward ambitious shared goals. **Additional information** The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: + Paid Family Care for parents and caregivers for 12 weeks or more + Monetary assistance and support for Adoption, Surrogacy and Fertility + Monetary assistance and support for pet adoption + Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance + Tuition Assistance + Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more + Matching Gifts programs + Flexible working arrangements + ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) + Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $176,700 - $263,655 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/8/2025.