Who we are

Build a brighter future while learning and growing with a Siemens company at the intersection of technology, community and sustainability. Our global team of innovators is always looking to create meaningful solutions to some of the toughest challenges facing our world. Find out how far your passion can take you.

About the Job

Brightly, a Siemens Company is looking for a passionate and experienced Senior Vice President of Marketing and Communications to join the Brightly team. This position will work directly with the Chief Executive Officer and Executive Leadership Team and will have responsibility for driving a diverse set of strategic go-to-market, communications, value proposition, and product marketing initiatives spanning the Brightly software and digital services portfolio globally. You will leverage Siemens global brand, infrastructure and services to establish Brightly as a global player in Asset Lifecycle Management across our broad set of industries. You will be at the forefront of helping to clarify fast-moving strategic priorities, tackle operational challenges and drive growth and innovation. The successful applicant will foster a high performing marketing and communications team creating a culture of mentoring and nurturing. Brightly is a high growth organization working on software that is changing the world.

What you will do

The successful Senior Vice President of Marketing and Communications will be responsible for, but not limited to:

Strategic Marketing and Communications Leadership:

Developing and owning a cohesive strategy that educates the market and ultimately propels customers to purchase Brightly's solutionsClearly articulate value proposition and create market awareness through multi-channel go-to-market strategies to engage prospects, industry thought leaders, and analystsLeverage current customer and industry market data to drive decision making for company positioning and messaging to differentiate from competitorsDevelop segmentation, competitive analysis and market intelligence, prospecting, lead generation, product and market developmentBuild and leverage relationships within Siemens to connect Brightly products to the overall Siemens portfolio and value propositionDirect internal and external communications strategies, including employee engagement and media relationsOversee public relations initiatives and crisis communications managementDevelop and execute strategic copywriting initiatives across all marketing channelsLead event strategy, including corporate events, trade shows, and conferences

Team Leadership and Development:

Attract, lead, and develop high-caliber marketing and communications talentEstablish trust and foster a culture of partnership, consensus, collaboration, and transparency across the organizationPromote a data-driven culture that effectively tracks ROI and establishes measurable KPIsEstablish annual budgets and plans that ensure execution, communication and fiscal responsibilityEffectively deliver internal messaging across Brightly and broader Siemens

Business Partnership and Growth:

Develop global go-to-market strategy and execution plan along with sales and product Achieve key revenue objectives for net-new and expansion salesOptimize the sales, marketing, and customer success functionsCreate integrated communication strategies across Brightly and SiemensManage relationships with key media outlets and industry influencers

Brand Development and Management:

Develop and execute brand messaging and cohesive identity across channels and regionsLead public relations initiatives and oversee external communication initiativesCreate and maintain comprehensive content strategies and editorial standardsDirect the planning and execution of major corporate events and thought leadership programs

What you need

Experience:

15+ years strategic leadership in Enterprise/SMB Cloud/SaaS marketing and communicationsProven success leading high-performing B2B software marketing teamsTrack record of achieving measurable marketing KPIs and ROIExpert in digital marketing strategy and demand generationStrong product marketing and competitive differentiation capabilitiesExtensive experience in public relations and corporate communicationsDemonstrated success in event management and execution

Leadership Qualities:

Strategic decision-maker with data-driven approachDemonstrated ability to build and develop high-performing teamsExcellence in cross-functional collaboration and stakeholder managementAgile leader comfortable with fast-paced environmentsExperience managing diverse, global teams

Core Requirements:

Bachelor's degree in Marketing, Communications, or related fieldProven business acumen in competitive marketsStrong program management and execution skillsOutstanding communication and presentation abilitiesExcellence in crisis communications and reputation managementExperience in budget planning and performance tracking

Location:

Preferably based in Raleigh, NC

What makes you a Standout:

Understanding of the Siemens portfolio and relevant capabilitiesUnderstanding of the Brightly portfolio and relevant capabilitiesAdvanced degree (e.g., MBA, MSEE)Published works or recognized thought leadershipExperience in managing global communications teamsProfessional certifications in marketing or communications

Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: https://www.benefitsquickstart.com/siemens/index.html. 

The pay range for this position is $275,000 - $353,000 and the annual incentive target is 40% of the base salary. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications and premium geographic location.

The Brightly culture

We're guided by a vision of community that serves the ambitions and wellbeing of all people, and our professional communities are no exception. We model that ideal every day by being supportive, collaborative partners to one another, conscientiously making space for our colleagues to grow and thrive. Our passionate team is driven to create a future where smarter infrastructure protects the environments that shape and connect us all. That brighter future starts with us.

Drug Free Workplace: 

Brightly maintains a Drug Free workplace in accordance with applicable law. 

 

Our Commitment to Equity and Inclusion in our Diverse Global Workforce: 

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the every day with us. 

Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.   

Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

Reasonable Accommodations
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Criminal History
Qualified applications with arrest or conviction records will be considered for employment in accordance with applicable local and state laws.