Job Title:SEO Analyst – Spanish speakerReports To:SEO ManagerTeam:Digital Location:Reading, UKJob-Type Full-time, permanent 0SEO Analyst – Spanish speakerThe SEO analyst's responsibilities include analysing and identifying gaps in website content and optimizing pages for improved search results. You should be able to identify marketing opportunities and come up with recommendations to increase website traffic. You should have worked in a similar role previously. Technical SEO knowledge is desirable.

This role is suitable for a Spanish native speaker. Portuguese and Italian languages are a bonus.

2SEO Analyst – Spanish speakerSupport the SEO Manager in driving the SEO roadmap, prioritising key activities as needed.Work closely with the SEO Manager, digital trading, content and web production teams to ensure the website is fully optimised for SEO and the right content is being created to drive SEO projectsManaging Primark store listings through a third-party platformPerform keyword research and competitive analysisPerform audits, analysis, and reporting on issues/opportunities across the sites.Identify and drive opportunities to grow online channels through new SEO projectsConduct day-to-day analysis to monitor SEO activities and build insights to inform the future roadmapWork with external agencies to meet shared goals as neededSupport the development of SEO skills and knowledge through the digital teamMonthly reporting providing performance insights, recommendations and strategies for continued improvementContribute to systems and processes documentation, design and customization, and configuration of CRM systemsDevelop new SEO tests and strategies to improve site performance and organic visibilityCommunicate findings from large volumes of data and analyses from multiple sources to various audiences across the business in a meaningful and engaging way.

4SEO Analyst – Spanish speakerEssential: -
2-3 years’ B2C SEO Experience, ideally within the digital/retail space Experience with Google Analytics, as well as SEO tools such as Majestic, Screaming Frog, Botify, Stat, SEMrush, etc. Excellent planning and organisation skills, ability to multi-task, plan and prioritise work schedule for self and work within agreed timescales.Excellent attention to detail and an ability to analyse and interrogate high volumes of data as well as demonstrating an ability to focus on higher level overview.Experience developing and nurturing strong and productive working relationshipsExcellent interpersonal/communication skills, with the ability to present complex information in an understandable manner to relevant stakeholders.


Personal Attributes
Thrives in a fast-paced environment and possesses the ability to adapt to change, in line with changing business requirements.Genuine interest in the fashion industry and passion for the Primark BrandAn infectious obsession with customer experience.Analytically minded with a passion for producing actionable insights from data. Energetic and enthusiastic Flexible, positive and determined Works well with others to help the team succeed, readily offers ideas and supportEffective presentation skills with the ability to adapt style to suit the audience Works in an organised and structured way, managing own time effectively Utilises information relevant to own role and makes informed decisions Takes ownership of delivery, following standards and processes to guarantee quality Open to other’s ideas and feedback Makes decisions where possible and seeks guidance when neededActs quickly to ensure problems are solved at a paceActively gets to know the customer profile and considers how to best meet their needsAware of own strengths and development needs, take responsibility and seeks opportunity for developing own talents
Apply