1. Plans, develops and implements the company’s SEO strategy.

2. Ensures the company’s compliance to search engine guidelines through the implementation of best practices, preventive measures, and the efficient resolution of identified errors or violations.

3. Conducts regular keyword research for trending topics and provides real-time inputs to content generation and distribution teams for implementation.

4. Leads the conduct of regular SEO audits.

5. Leads SEO reporting, analysis, and recommendation formulation.

6. Collaborates with the Design and Web Development teams for the implementation of website improvements in support of the SEO strategy.

7. Keeps abreast of website tracking and SEO tools, and technologies that the company may integrate into its system.

8. Regularly conduct SEO basic orientation for newly hired content creation and distribution personnel, and best practices updates for all related personnel.

9. Manages SEO Specialists & Analysts functionally and administratively.

10. Liaises with the company’s SEO consultant(s).

11. Liaises with third-party partners and/or suppliers for SEO on behalf of the company.

12. Performs other related tasks as may be assigned.