We are seeking an experienced SEO Manager to focus on driving organic growth in the U.S. market. In this role, you will develop and execute SEO strategies to optimize Berlitz’s U.S.- based digital presence. You will work across teams to ensure technical, on-page, and offpage SEO excellence while managing SEO reporting, content optimization, and project coordination. The ideal candidate is detail-oriented, pro-active, data-driven, and thrives in a fast-paced, collaborative environment.

Key Responsibilities

SEO & Digital Strategy
• Develop and implement an SEO strategy tailored to the U.S. market to increase organic visibility and traffic.
• Conduct keyword research, competitor benchmarking, and market analysis to inform SEO tactics.
• Ensure best practices for on-page and off-page SEO, including link building and technical optimization.
• Collaborate with development teams to maintain technical SEO compliance and develop new features/opportunities.
• Execute SEO optimizations directly on the CMS.
• Track, analyze, and report on SEO performance, providing actionable, data-driven insights.
• Stay informed about the latest SEO trends, algorithm updates, and best practices, adapting strategies accordingly.

Content Optimization
• Collaborate with the content team to optimize website copy, blogs, and landing pages for SEO performance.
• Ensure content aligns with Berlitz’s brand voice, services, and marketing objectives.
• Identify and implement improvements to existing content based on keyword opportunities and performance data to increase traffic and lead generation
• Explore and experiment with new content formats (e.g., videos, infographics, podcasts) to enhance user engagement and SEO results.

Project Coordination
• Manage SEO-related projects, ensuring timely and high-quality execution.
• Coordinate with cross-functional teams (content, development, brand, paid marketing, social media) to align SEO efforts with broader business goals.
• Work with freelancers, vendors, and agencies as needed to support SEO initiatives.

About You

Qualifications
• Minimum 3 years of experience in SEO, ideally with a focus on the U.S. market.
• Strong working knowledge of SEO tools (Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.).
• Experience implementing SEO optimizations through CMS platforms.
• Strong analytical skills with the ability to interpret performance data and make datadriven recommendations.
• Exceptional English communication skills (verbal and written).
• Proven ability to manage projects and collaborate across teams.
• Highly organized and detail-oriented with excellent time management skills.
• Proactive and self-motivated: You take ownership of tasks and deliver results.

Bonus Points (Not Mandatory)
• Spanish language skills.
• Experience in the language education or edtech industry.
• Familiarity with SEO for multilingual or culturally adapted content.