Position Summary:
The SEO Senior Manager is a strategic growth driver and thought leader responsible for elevating organic performance across client programs and internal delivery teams. This role combines hands-on SEO expertise with cross-functional leadership to embed scalable SEO capabilities within 2X’s campaign delivery engine and Center of Excellence (CoE).

You will lead SEO strategy, execution, and capability development—ensuring organic growth is tightly integrated into ABM, demand generation, and content operations initiatives. You will also be a key contributor to our CoE, building best practices, frameworks, and enablement models that power long-term marketing performance.

Role & Responsibilities

SEO Strategy & Execution

Own and drive comprehensive SEO strategies across technical, on-page, and off-page SEO for B2B clients. Collaborate with cross-functional teams (content, campaigns, web, ops) to deliver SEO programs that align with ABM and demand gen efforts. Define search-focused keyword clusters and content structures to drive measurable growth across the funnel. Act as a strategic advisor to internal and client stakeholders on SEO priorities, roadmap, and business impact. SEO Capability & CoE Development Build scalable frameworks, QA processes, and SEO playbooks to embed best practices across all delivery workflows. Lead internal enablement programs for writers, strategists, and web teams to elevate SEO fluency across the organization. Spearhead innovation in our SEO offering — exploring schema, AI-powered optimization, and new search experiences (e.g., SGE, voice search). Contribute to the broader CoE roadmap, developing reusable modules, and codifying operational excellence.