Agent Image Marketing (AIM) is a team that specializes in providing digital marketing solutions to help businesses build their brands online.
Being in an industry known for its fast-paced environment and ever-changing ecosystem, members of the team are expected to be open, adaptable, and forward-thinking.
Our organization culture can be best described as "playful-productive"—where everyone is encouraged to develop their passions, own their individuality, work with the team, and be the best versions of themselves in order to deliver exceptional, genuine results.
Position Overview
Search engine optimization (SEO) strategists are natural problem solvers and outside-the-box thinkers who know that there is more to SEO than the technical aspects of it.
As a strategist, you will not just deliver results, but take initiative in coming up with techniques and processes that will yield the most effective output for our clients. You will design, develop, and continuously improve the way SEO is executed in the company to always maximize its full potential as a service we offer.
Reporting Structure: Reports directly to the SEO Team Lead and Assistant Team Lead
Job Responsibilities:
Strategic Leadership & Expertise
Act as a subject-matter expert when it comes to building an online presence through SEO Serve as the designated QA of the team for specific SEO tasks and projects Propose high-level strategic recommendations that go beyond the technical aspect of SEO execution Analyze the client's online presence vis-à-vis SEO trends to come up with custom-tailored, best-in-class service for each projectClient Delivery & Execution
Assess a client's website and other online activities to propose actionable strategies covering content, user behavior/experience, and technical aspects of SEO Handle VIP and Escalated clients—determine the best action plan to ensure client objectives are met and concerns are addressed/resolved Set proper and realistic expectations to clients regarding rankings, traffic, lead generation and conversion. There will be no room for overpromising and under deliveringTechnical SEO Deliverables
Website audits Competitor and keyword analysis On-page SEO optimization AEO (Answer/AI Engine Optimization)/GEO Keywords and topics proposal Content plan/structure creation Schema markup implementation Google Analytics, Google Search Console, Google Tag Manager, Bing Webmaster tools setup Local search setup Link building campaigns Benchmark, performance and work reportsCollaboration & Communication
Coordinate with project managers, developers, and content writers to assign and actively communicate updates on various SEO tasks Create, maintain and improve web analytics dashboards, progress reports and reporting tools Highlight key areas of opportunity in accordance with client goals and objectivesContinuous Improvement & Growth
Monitor the performance of client's SEO campaign, contribute professional insights and develop plans to capitalize on growth opportunities Stay updated on search engine updates and SEO trends; communicate these to clients and our team Research, document and maintain SEO best practices and develop processes throughout the company Contribute passion and ongoing knowledge of digital marketing as a key team member