This role is truly unique, blending expertise in developing and crafting stories with a profound understanding of the competitive content landscape. It aims to redefine Amazon MX Player as a brand and distinguish the Hindi Original slate from other digital platforms. The responsibilities include collaborating with talent across the industry—both established and emerging—to bring previously untold stories to Amazon MX. The goal is to captivate and engage viewers with innovative, authentic, and diverse content that stands out from the offerings on other OTT platforms. The role also involves thinking creatively and staying abreast of the latest trends and opportunities in the industry. Building strong, collaborative relationships and fostering trust with creative partners is crucial in making Amazon MX Player a preferred home for talent. Additionally, providing invaluable feedback and insights on stories and scripts is key to elevating characters and narratives, ensuring each story reaches its fullest potential.