SFE Manager
Abbott Laboratories
Role
This role is responsible for supporting cooperated Business Units (BU) on target setting & allocation, territory design and optimization, performance & behavior KPI tracking, listing tracking, incentive communication as the business partner; driving the brand strategy landing from SFE perspectives.
ResponsibilityThis role is to work with 1) Internal BU leaders (sales & marketing, digital & operation if any) and BU sales managers/functional departments, SFE or other CE&I team leaders and members 2) External partners (if required) to take care below responsibility -
Understand BU and brands strategy, lead field force implementation including target hospital selection, territory setting/optimization, target setting/allocation.Lead the customer analysis & KPI tracking of the BU/brands; discover the root cause of gaps and propose actions.Define the listing pool rules and lead the listing pool selection, listing tracking and help BU find the areas to improve.Conduct regular analysis of productivity of territories and sales lines, performance of BU/brands, performance of field force and work out improving areas with insights.Work as the window person of BU appealing or ad-hoc requests.Work as a key player of incentive framework design to land brand strategy and communicate the incentive policy to all layers of field force.Lead hospital potential assessment.Support field force on utilizing SFE platforms/systems/dashboards in their daily operation, bridge system issues with technical teams for resolution.Contribute to structuring analysis & restructuring when required.
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