Warsaw, Poland
10 hours ago
Shopper and In-Store Activation Manager

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

As the Shopper and In-Store Activation Manager, you will be responsible for developing and executing best in class in-store strategies behind MDLZ brands to enhance the shopper experience and drive in-store engagement.

You will work closely with cross-functional teams to create impactful in-store activations that align with our brand objectives and customer strategies to drive Net Revenue and Market Share Growth

Key Responsibilities:

Creating and leading shopper activation & trade marketing strategy for Mondelez brands at our key customers across channelsDeveloping customer value proposition based on shopper insights & customer insights & business needsDesigning & driving Perfect Store agenda for Mondelez brands to achieve best in-class visibility & availability across channelsInitiate customers tailored made activations & perfectly deploy national marketing campaign across channelsOwnership of budget planning & management and setting priorities based on activities evaluations, ensuring appropriate level of service and data validity provided to finance teamOn-going overview of competitors’ in store activities in the segmentEvaluation of in-store activations’ effectiveness providing insights and recommendations for improvement including touchpoint effectivenessClose cooperation with Sales and Marketing, including Senior stakeholders and external marketing agencies in order to develop and implement best in class activationsResponsibility to lead, inspire & develop team of 2 people

Our requirements:

Strong cross-functional experience in area of marketing / shopper marketing/trade marketing with minimum 4-5 years of experience in similar positionProven track record of implementing shopper activation agenda with the understanding of shopper, customers, promotion & activation principles in FMCG industryGood understanding of retail environments and shopper behavior in FMCG industryAbility to analyze data and translate insights into actionable strategiesCreative thinker with the ability to develop innovative in-store solutionsAbility to effectively develop and execute projects, ensuring key stakeholders are well informed and outcomes are effectively evaluated, and key learnings are applied to future projects. Ability to create persuasive business recommendation and present them in simple manner to Leadership teamExperience in working with marketing agencies, including digital scope.Team management experienceUniversity degree (preferred majors: marketing, management, economics)Fluency in Polish & English is a key competence for this roleGood practical knowledge of MS Excel & MS Power Point

What we offer:

Permanent Employment ContractReferral ProgramAnnual BonusPrivate medical care, life insurance, pension plan, Multisport cardCafeteria SystemCompany CarFree parking space in the office buildingHybrid working style – 3 days a week from the office

Relocation Support Available?

No Relocation support available

Business Unit Summary

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!Our people make all the difference in our succes

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Excited to grow your career?

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER

Job Type

Regular

Category Planning & Activation

Sales
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