Shopper Communications Strategist (1 year Temporary Contract) + **Location** + Billund, Denmark + Billund, Denmark + **Job ID** 0000022904 + **Category** Sales, Marketing & Product Management **Job Description** Do you love understanding what make shoppers want to buy and are intrigued when they decide not to buy. Do you know how to uncover insight and turn that into shopper strategy that advises phenomenal creative and helps drive better commercial outcomes for LEGO. If so we'd love to hear from you! We’re looking for a planner/strategist who knows retail and who gets as passionate about deciphering shoppers behaviour and turning it to important communications as they do about big aggressive brave ideas! The LEGO Agency is responsible for crafting and building coordinated shopper comms experiences across all touchpoints both online and instore, and we'd like you to join the team to create the most engaging and effective commerce strategies for our brands **Core Responsibilities** + Create and define Omni-channel shopper communications plans combining across all relevant media touchpoints + Bring big ideas to life across our ecosystem in both campaign periods and Always on activity, through clear, compelling and connected shopper journeys + Combine creativity and effectiveness through strong understanding of shopper audiences, touchpoints and media thinking + Apply your understanding of how brands grow, and how effective comms create impact and get results + Use data and research to advise your approach, whilst being open to creative innovation and exploration + Strong storytelling, persuasive pitching and partner engagement to get teams excited and onboard with your thinking + Help to craft and develop our planning processes and collaboration across marketing and channel teams. + Help upskill your colleagues with shopper thinking, and establish relationships across LEGO to elevate our creative commerce capabilities + Interested and curious about the world, challenges our view, and brings fresh opinions to how we work Note: This role does not include relocation support **Play your part in our team succeeding** The LEGO Agency is the global LEGO in-house advertising agency, crafting award-winning and compelling content and campaigns for the LEGO brand. The Global Communication Strategy department is all about understanding audience behaviours and encouraging creative work. The team leads and develops strategies for all LEGO channels across owned, earned and shared **Do you have what it takes?** + Proven ability in retail/shopper/Commerce planning or strategy role, responsible for channel and campaign planning, and communication architecture. + Experience of using data-driven planning tools, audience insight (quail and quant) and effectiveness data to build plans, and working to within a defined planning processes. + Experience of working with channels / media owners to develop creative and executional thinking. + Ability to stay ahead and move with shopper behaviours, technology platforms, and cultural shifts + Excellent communication skills – written, verbal, and emotional to be a key member of our team + Desire to stay close to projects throughout their life-cycle to maintaining strategic and creative excellence + Passion for creating shopper communication work that has an impact, that matters and that’s memorable + Excellent presentation skills + Big team and cross-org collaborations + Is ideal to have experience within a global strategy/planning context beneficial, or working within a ‘multiple markets / regional’ capacity Work independently with advanced knowledge, tasks are assigned with limited or no explaination • Handling conflicts in negotiation with some guidance • May managing ad-hoc projects or processes with support from senior colleagues Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. **What’s in it for you?** Here is what you can expect: **Family Care Leave** - We offer enhanced paid leave options for those important times. **Insurances** – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. **Wellbeing** - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. **Colleague Discount** – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. **Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. **Workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. **Join the LEGO® team today.**