Title: Shopper & Customer Marketing Executive FS

Reports to: Burak Toprak 

Unilever is currently hiring for A Shopper & Customer Marketing Executive FS for ice cream category 

If you're looking for a great team and a challenging, innovative, fun and energetic work environment, you are at the right place. We believe that the passion of our employees is our strength, and this is what drives us towards outstanding performance. 

We aim to provide people the world over with products that are good for them and good for others. Our vision is to develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact. 

Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 160 million times a day, someone somewhere chooses a Unilever product. 

We are looking for a Shopper Marketing Executive to work with our Ice Cream Business Unit 

What you can expect from The Role: 

The shopper and customer marketing executive is responsible for developing and executing shopper-focused marketing strategies to enhance in-store visibility, drive customer engagement, and ensure alignment with brand and commercial objectives. The executive collaborates closely with sales and brand teams to deliver impactful trade marketing initiatives and promotional campaigns. 

Working as the key liaison between marketing and sales to plan/deliver category growth by managing internal and customer stakeholders to provide the appropriate marketing tools and customer campaigns 

Developing/executing annual category and joint business plans with customers 

Building in-store communication and best-in-class POS strategy across touch points per channel 

Championing digitalization of shopper marketing strategy 

Contributing to the overall marketing strategy, plan, and brand portfolio strategy as the shopper and trade expert 

Building and driving strategies for online & offline across Retail, FS, Gifting, aligned with the CGS (Category growth strategy) and Category trade story, 

Being the Shopper Insight/CMI’s key business partner to lead for the embedding of shopper insight info, 

Optimizing a double digit in-store marketing budget and managing relations with external agencies to ensure that first class service levels, 

Does this sound like You? 

Bachelor’s degree in a relevant field; fresh graduates or candidates with up to 1 year of relevant experience 

Strong learning agility, openness to innovation, and a results-driven mindset are essential 

Being eager to work closely with multinational teams, and also with top management 

Strong teamwork skills to work cross-functionally with sales, brand and external stakeholders 

Demonstrated skills and capabilities in analytical thinking & complex problem solving 

Strong communication and negotiation skills 

Ability to bring innovative ideas to life for shopper activation and customer engagement 

Proven ability to manage multiple projects, meet deadlines, and adapt a dynamic business environment 

Multi-stakeholder management capability 

Excellent written and spoken Turkish & English is a must 

We believe: 

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  You will be a part of a team with global and local leaders and colleagues who provide mentorship and inspiration so that you can become a better you!  You can innovate, disrupt, and influence here at Unilever as we are TALENT CONNECTORS THAT MAKE EXPERIENCES HAPPEN! 

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specific how we may be able to assist you. 
 

APPLY FOR A BETTER YOU. A BETTER WORLD. A BETTER BUSINESS 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.