**Job Description :** **Purpose of Role** Shopper Marketing is a pioneering function at the forefront of both the Consumer and Customer Marketing with the goal to turn shoppers into buyers of our brands through shopper propositions that are aligned to the Category, Customer and Brand goals. It’s about getting the right activities in the right places to win the Path to Purchase and to win at the Moment of Choice with shoppers. Drive sharp actionable insights, forward thinking and apply it in the development of the Shopper Marketing strategy ensuring it is rooted in the consumer and shopper journey, market, category and point of purchase insight for both the consumer and trade shopper. **Top Accountabilities** + **Drive profitable category growth with customers** by vividly bringing the shopper to life and generate insights that inspire big ideas. + **Build superior shopper understanding** to equip Commercial Planning with a practical understanding of target shoppers and actionable implications for the business. + **Lead and facilitate the shopper insight generation process** with Commercial Planning using best practice processes and tools. + **Identify key opportunities that drive conversion by channel and/or customer** by synthesizing shopper and retail understanding from multiple sources to proactively drive category growth. + **Create the shopper marketing vision and strategy** , responsible for the execution of these plans for 24 months ahead. + **Create and execute large scale ‘category’ programs** as big, insight driven platforms that span into the channels and customers. + **Own the insights of the emerging shopper and retailer trends** and their implications for the customer and category activities to assist with achievement of the shopper planning priorities within Commercial Planning (and beyond). + **Facilitate expert Shopper knowledge for Channel applications** by participating in cross-functional insight generation. + **Identify the most relevant insights that drive channel and brand growth** and is able to lease translation into commercial plans. **Qualifications** + Marketing Degree + Driver’s license **Experience** + Minimum 5 years’ experience working in customer marketing, retailing or planning functions + Project Management Experience + Financial decision making experience **Worker Type :** Regular **Primary Location:** Waterfall **Additional Locations :** **Job Posting Start Date :** 2025-01-16 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)