POSITION TITLE: Site Merchant
REPORTS TO: Assoc Manager – Site Merchandising
COMPANY DESCRIPTION: We make intimates, apparel, activewear and swim. Every single piece is designed to make every girl feel good. #AerieREAL is about no retouching. It's about empowerment. We want everyone to feel confident inside and out. Let the real you shine.
POSITION SUMMARY: The Site Merchandiser is responsible for the digital merchandising of categories on Aerie.com websites. The Site Merchandiser is responsible for driving sales & conversion on our websites, ensuring a seamless shopping experience. This role will partner with cross functional teams to optimize online merchandising in alignment with brand strategies leveraging data driven insights.
RESPONSIBILITIES:
Product Site Merchandising Own the digital merchandising of categories on Aerie desktop, mobile sites and App in order to drive category sales, ensuring strong merchandising order, accurate descriptions, pricing, & imagery. Optimize category pages to drive conversion results with fast paced site updates that happen weekly Build quarterly site strategies to amplify individual category & product specific DNA, including but not limited to category navigation, outfitting, trend shops, product recommendations, competitor inspiration, and relevant content. Set testing strategy along with partnership of cross functional teams for new requests for functionality improvements Assist team in building new process on foundational toolset within new category merchandising tools such as product information management system (PIM) & category merchandising (Browse path). Have a mid level of proficiency with modern ecommerce tools for browse, search, outfitting, & product recommendations. Focus on operational excellence, managing catalog pushes directly into the Production environment to front-facing, customer website. Coordinate daily/weekly release schedules with Production, Experience Manager, and Site Promotions teams Partner and collaborate with multiple departments such as omni merchandising, business strategies, marketing, content production, email & more to support driving the online business results Responsible for QA of site activities, supporting early mornings and off-hours needs during important business timeframes
Analytics
Provide daily and weekly recaps to leadership and cross-functional teams with findings and recommendations, clearly defining the wins and opportunities. Complete seasonal hindsight to help plan and execute for future seasons Analyze business performance and participate in business performance meetings for assigned category/departments and make data driven recommendations for site updates
Qualifications:
Bachelor’s Degree in Marketing, Fashion Merchandising, Business Administration, or related field 4+ years of experience in ecommerce merchandising, retail, or related role Strong analytical skills and proficiency in tools such as Google Analytics, Tableau, Omniture/Adobe & ecommerce platforms Knowledge of of CMS, SEO, digital marketing, & UX is a plus Demonstrated understanding of how customers shop online and competitor insights Strong verbal and written communication skills Demonstrated collaborative skills and ability to work well within a team Ability to work with and influence peers and senior management Ability to work in a fast-paced and deadline-oriented environment Self-motivated with critical attention to detail, deadlines and reporting PAY/BENEFITS INFORMATION: Actual starting pay is determined by various factors, including but not limited to relevant experience and location. Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits. Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click HERE. AEO may also provide discretionary bonuses and other incentives at its discretion.