About us:
Target is one of the most loved consumer retail brands in the world. At Target, we are constantly improving and innovating our digital shopping experience. Target Plus is one such strategic business initiative offering meaningful guest experiences by bringing high demand brands, on-trend selection to Target.com. We are a one-of-a-kind marketplace, carefully curated and built keeping in mind guests' current and changing needs, along with tapping into futuristic market trends.The Category Refresh team is focused on conducting in-depth category analyses to uncover growth opportunities and enhance the digital shopping experience. This team leverages data-driven insights to provide strategic recommendations, ensuring that category updates are aligned with business objectives and guest expectations.
This team utilizes advanced data analytics and market research to create personalized and immersive shopping experiences. The Category Refresh team is committed to driving sustainable growth for Target and ensuring that guests have a convenient, intuitive, and satisfying digital shopping journey.
As a Site Merchandiser, your primary function will be to help optimize end-to-end category-specific e-commerce experiences through core digital merchandising tactics, monitoring key performance metrics, support strategic initiatives aimed at enhancing the digital shopping experience and driving category performance through timely category refreshes using data-driven insights. You will work closely with the category team and help in
identifying opportunities to optimize product assortment presentation and site experience to maximize guest engagement and sales.

Core Responsibilities:
Category Refresh Execution: Support comprehensive eCommerce category refreshes by executing assortment & site optimization strategy
Consumer Insights: Ability to understand consumer funnel analysis, apply guest demographics data, and analyze behavioral trends to improve site experience. Use customer journey mapping to identify optimization opportunities and recommend A/B testing strategies to validate improvements.
Know The Guest: Provide actionable insights by analyzing consumer behavior, site metrics, and demographic trends to enhance user experience.
 Site Experience Management: Identify opportunities to optimize site merchandising strategies focusing on conversion, findability, maximizing guest engagement, and frictionless shopping.
 Operational Excellence: Streamline & document processes, manage project timelines, and resolve operational challenges to improve task execution and efficiency
 Analytics: Dig into Key Performance Indicators (KPIs) across all devices and platforms, guest behavior, market trends, and competitive insights to uncover opportunities and drive action across key pain areas in the digital guest journey
Cross-Functional Partnership: Collaborate effectively with stakeholders, communicate insights clearly to ensure timely execution of action items as aligned during CFT meetings (Key stakeholders: Category Site Merchants, Digital Product Content, Item, taxonomy, Digital Product)Education/Experience:
Bachelor's degree mandatory (MBA preferred)
3+ years of e-commerce or Customer insights experience (Site Merchandising, Digital Marketing, UX, etc.)General Skills:
Analytical Skills: Strong analytical skills to gather, analyze, and interpret data from multiple tools and systems.
Effective Communication: Strong written and verbal communication skills to summarize findings & share timely updates with stakeholders.
Problem-Solving: Capability to identify opportunities for improvement based on data analysis and flag the same to relevant stakeholders.
Collaboration: Establish strong relationships across both functional and category peer groups. Develop understanding of digital AOEs to help influence site merch strategy across the funnel.
Attention to Detail: Keen eye for detail to ensure accuracy in data analysis and reporting, with a focus on identifying actionable insights.
Accountability: Have a high level of accountability & initiative towards both day-to-day outcomes as well as business goals.Specialized Skills:
Data & Technical Skills: Proficiency with tools like DOMO, Adobe Analytics, and basic SQL queries (not mandatory).
Site Optimization: Monitor key site metrics (e.g., traffic, bounce rates), troubleshoot performance issues, and recommend strategies to optimize search, browse, SEO, product recommendation etc.
Research and Market Analysis: Support analysis of category and product performance using site analytics tools. Ability to understand market research reports, conduct competitor analysis to draw consumer behavior insights to inform category strategies.