General Description: Responsible for the implementation and management of regional marketing initiatives. Includes ownership of event calendar, prospecting strategies/campaigns, and digital marketing/marketing automation. Improve quality and quantity of new business appointments, pipeline, growth, and retention. Work in partnership with the Employee Benefits and Property & Casualty Sales Leaders. 

Responsibilities:

Manage the regional events calendar leveraging Marketo. Includes round table discussions, lunch & learns, association/membership activities and social events hosted by sales team. Provide analytics integrating both Marketo and Dynamics data to regional and local leadership.Create and analyze reports and analytics for various events and prospecting activities.Develop, maintain, and track procedures for marketing investments. Includes events, sponsorships, charitable contributions, and memberships. Maintain metrics to track ROI.Support “warming activities” for sales consultants to drive new business. Schedule and implement seminars, webinars, and virtual meetings.  Work with regional marketing and communications leadership to implement sales and marketing processes.Oversee tactical sales enablement and marketing projects and tools. Includes communications, presentations, sponsorships, advertising, and branding. Assist sales consultants with social media outreach and regional social media strategies. Work with marketing team to gain higher visibility and quality market positioning. Support new business, client retention, and revenue growth.Manage creative ways to drive webinar and event attendance with effective follow-up.Train regional Sales and Marketing Specialists (SMS). Provide backup for SMS in the regions as needed.Lead SMS peers in productive communication sessions with leadership and sales associates. Focus on pertinent changes and issues.Drive utilization and update prospecting and relationship building opportunities in sales automation system.

Knowledge, Skills and Abilities:

3 - 5 years of experience in marketing support at executive level.Bachelor’s Degree with concentration in marketing or communications preferred.Experience with digital marketing automation platforms. Includes Marketo, Pardot, Hubspot and Marketing Cloud. Experience with salesforce management/CRM systems. Microsoft Dynamics a plus. Strong Social Media skills, including LinkedIn and Twitter.Ability to travel up to 25% of the time, regionally and nationally.  Experience developing marketing and sales strategies. Experience training others preferred.Detail oriented with editorial skill.Working knowledge of WebEx and Microsoft Office suite, including PowerPoint and Excel. Self-motivated. Ability to multi-task in a fast paced, high-pressure, team environment. Strong oral, written and interpersonal communication skills.