SMB & Channel Marketing Manager - ANZ **General Information** Req # WD00076658 Career area: Marketing Country/Region: Australia State: New South Wales City: Chatswood Date: Wednesday, January 15, 2025 Working time: Full-time **Additional Locations** : * Australia - New South Wales - Chatswood **Why Work at Lenovo** We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) . **Description and Requirements** Reporting into: Head of GTAP Commercial Marketing **Role** + Develop and implement key programs to generate demand and build brand awareness in SMB and the channel partner community + Manage and drive co-marketing demand generation initiatives and marketing communication plans with business partners + Drive the quarterly planning cycle, budget allocation, QBR to align with GTAP team, ANZ GMs and ANZ segment leaders + Attend and participate in all MBR and provide marketing input and advice + Interlocking with AP segment marketing and function team to provide necessary guidance, tools & assets to support the ANZ marketing execution. + Elaborate joint marketing approach with Alliance Partners (e.g. Microsoft, Intel) at ANZ level. + Plan and execute key events for SMB customers and business partners + Lead all strategic projects roll out in ANZ including Think WW campaign + Align with other functions (Customer Services, Supply Chain, Sales, etc.) to make marketing initiatives work and effective **Experience:** + 12+ years of experience in SMB and channel marketing in the IT industry + Strong background on an understanding of channel/partner landscape and ecosystem in the IT industry + Deep understanding of functional aspects of campaign management and technical administration through marketing automation tools; knowledge of Marketing Automation, CRM and Digital tools will be an added advantage. + In-depth knowledge and experience in latest marketing trends (at least 5 years) + 8+ years in digital and online marketing + MS/Intel marketing development fund experience + Work experience in PC/IT industry (channel structure, etc.) + Work experience in international companies + Existing Marketing Leader experienced in Commercial Marketing (B2B). + Ideally Personal experience in New digital/social marketing and traditional ATL/BTL. Ideally works in leading IT companies **Skills, Competency:** + Self-Starter/Entrepreneurial + Basic knowledge and genuine interest on PC+ products + Business level English skills + MS Excel and PowerPoint + High-level logical thinking, critical thinking + Practical, flexible and result oriented mindset (no silo, no bureaucracy) + Personal network with Marketing experts in IT industry **Additional Locations** : * Australia - New South Wales - Chatswood * Australia * Australia - New South Wales * Australia - New South Wales - Chatswood