SMF - Product Manager
San Miguel Company
Product Manager, reporting to the Group Product Manager
Acts as the General Manager of his brand/product lines assigned to.
Co-defines, develops, implements, monitors the brand/product lines’ strategies and marketing plans
Ensures achievement of targets: volume, revenue, profitability, market shares, household penetration and timely execution of the annual marketing plan
Leads the development and launch of new products
Crafts and presents Business Reviews and Annual Marketing Plan
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