Listing& Project LeadDevelop brand access strategies, deploy hospitals and pharmacies, and improve product accessibility.Build a pharmaceutical platform to help products establish pharmaceutical brands.Actively promote project planning and ensure the implementation of important projects.

Lead Brand Team

To lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities. Maintain close relationship with Regional Sales Management Team and adapt best practice to local environmentEnsure effective cross functional collaboration and alignment to brand objectives

Implementation

Review, amend, consolidate and submit  brand budgets to Marketing Director for Product Portfolio

Manage expenses to ensure costs remain within budget while seeking more efficient and productive forms of promotional expenditureWork with BMs to develop individual marketing plans for each product in portfolioReview BM plans for promotional methods and find ways to maximize promotional impact for each dollar spend. Seek promotional and cost synergies across product portfolioEnsure high quality promotional material produced by BMsWork with Market Intelligence / Market Research Agencies to track marketing effectiveness (all parameters) and report findings and recommendations to Marketing DirectorEnsure high quality delivery of product training programsReview all plans for Symposia to ensure aims are fully achievable with maximum benefit to product promotion for each dollar spendWork with BMs to maximize advantages and benefits when working with outside agenciesDevelop and maintain relationship with KOLsWin in right way

People Management

Recruit talents to build the effective teamResponsible for performance management for BMsBuild talent pool within team;Understand competency model of subordinates and accomplish annual MKT talent assessment;Provide coaching and feedback to team members to help improve their capabilities and enhance team effectiveness

Reporting

Submit Monthly business review dataProvide Market Research findings and recommendations

Date Posted

14-1月-2025

Closing Date

27-2月-2025

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.