Ho Chi Minh City, H\u1ED3 Ch\u00ED Minh, Vietnam
9 hours ago
Social Commerce Manager

Job Location

Ho Chi Minh City

Job Description

P&G is a leading global consumer goods company whose winning brands are built around the model of innovation. Whatever your passion is, we want to ignite your potential to become your very best self. We hold true to our purpose, values and principles as we seek to make a difference in the world around us. You will engage in meaningful work that will touch the lives of others and have a real impact. Everything at P&G starts with understanding - understanding our consumers and our employees as we innovate to improve lives now and for generations to come.

1. Manage the growth of Social Commerce, including but not limited to TikTok Shop:

Scale up the TikTok Shop to meet P&G Vietnam's ambitions, driving sustainable growth with continuous improvements.Continuously optimize media to improve ROAS and increasing the contribution of organic GMV drivers through strategic use of affiliates.Evolving P&G’s online commerce capabilities by expanding to new emerging channels (like Temu) and platforms through test-and-learn initiatives with strategic partners like TikTok or Google.Build internal capabilities among relevant partners in commercial functions within P&G.

2. Digital Media Planning Strategy & Performance Optimization

Supervise P&G social strategy and group of social advocators including KOLs, Creators, MCNs, Affiliate Network based on an optimal working model for social & influencers management agency partner(s), supported by meaningful metrics and consistent measurement framework across categories.Be accountable for social campaign planning & coordinate agency campaign creation & delivery as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting, in line with Brand goals and objectives, adhering to the CBU/ Global playbook (where available) while incorporating local nuances for internal and external team education on Dos and Don'ts.Be a social expert and thought leader with understanding about the latest developments in social from meeting with suppliers, industry news, attending industry events, etc.Lead learning agenda across several brands, inclusive of measuring, optimizing and make strategic recommendations to the broader organizationTrain other team members on essential capability of social campaign strategy, management, and analytics.

Job Qualifications

QualificationsBachelor or Master degree in relating majors.More than 2 years of experiences in the industry or similar positionsDemonstrated strong expertise in content creation, social media, influencer marketing, especially Social Commerce (TikTok Shop)Good understanding of social media platforms, algorithms, and best practices.Creative approach with the ability to produce engaging content.Able to influence and engage business leaders with insights and strategies.Agency management: Engage, energize and enable agencies to see opportunities for service improvements.Good communication and presentation skills to explain complex information internally/externally.Excellent verbal and writing communication in local language & strong English communication.

Visit http://www.pg.com to know more.

Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.

We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.

Job Schedule

Full time

Job Number

R000123286

Job Segmentation

Experienced Professionals (Job Segmentation)
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