JOB SUMMARY:

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Reporting to the Sr. Manager, Social Content, the Social Content Manager holds a pivotal role in building Viking's online presence on organic social. Collaborating extensively with your fellow Social Content Managers, the Design Team, and the Digital Communities Team among others, this position spearheads the planning, development, execution, publishing, and analytical assessment of social content initiatives for assigned social channels and content pillars, including but not limited to: Facebook, Instagram, X, LinkedIn, Threads & YouTube. The Social Content Manager will craft purpose-driven content by leveraging comprehensive knowledge of the brand, business objectives, the product portfolio, customers/guests, and industry best practices.

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 JOB RESPONSIBILITES:

\n\nManage the end-to-end social content process including: \n\nDeveloping and submitting monthly content calendars for assigned content pillars and categories to Sr. Manager, Social Content for feedback and approval\nWriting or providing input on creative briefs and partnering with Copy and Design teams to develop assets for compelling and visually appealing content, including custom graphics, images, videos and reels.\nProviding feedback to creative partners to ensure alignment with Viking's voice, tone, business objectives, and social best practices\nScheduling and publishing content across different social media channels using scheduling tools\nAnalyzing content performance to develop insights and recommendations for future content development and scheduling\n\n\nIdentify UGC opportunities and work with Social Communities team to secure permission to use in future content\nStay up-to-date with current technologies and trends in social media, design tools and applications\nDevelop a strong understanding of the Viking brand and Viking’s customer base to inform content strategy and direction\nCreate a learning agenda for assigned social content pillars and categories to continually improve social content performance\nSeek out social content creative inspiration to share with team and cross-functional partners\n\n

JOB REQUIREMENTS:

\n\n2+ years demonstrated success managing social content programs and platforms or relevant content marketing experience at an established national or global brand\nExperience using social content publishing and analytics tools such as Khoros Marketing, Sprinklr, Hootsuite, or similar\nDeep knowledge of social platform features, algorithms, creative best practices, analytics and KPIs\nAbility to manage multiple projects simultaneously and pivot when needed\nStrong time management, organizational, and prioritization skills\nStrong verbal, written, and communication skills\nAbility to learn new tools and processes quickly\nDeep understanding of social media content and platform best practices\nDemonstrates resilience under tight deadlines and shifting priorities\n\n

PREFERED QUALIFICATIONS:

\n\nProactive and resourceful self-starter who can leverage all available resources to consistently improve efficiency\nResponsible for managing the success of project deliverables including the management of people staffed to a project\nBreadth of knowledge about world geography and passion for travel, learning, and world cultures\nFamiliarity with the Adobe Creative Suite, photography basics, and video editing\nEye for design and attention to detail and impeccable QA skills\nCan work effectively through ambiguity and adversity to help build a positive and optimistic working environment\n\n

 EDUCATION:

\n\nBachelor’s degree in marketing, social media, communications, public relations, creative writing, digital design, or relevant field\n\n

What We Offer You:

\n\nHighly competitive compensation plan. \n\nSalary range $84,000-$105,000 annually determined by a myriad of factors including, but not limited to, years of experience, depth of experience, and other relevant business considerations.\nEmployees are eligible for annual discretionary bonus.\n401(k) plan with company match.\n\nFull benefits including medical, dental, vision, life and disability insurance at a highly subsidized rate (some plans are fully paid by Viking).\nAccrue 15 paid vacation days, sick time accrual by state, and 6 paid holidays per year.\nOpportunity to take a free and/or discounted cruise.\nHighly subsidized gym membership.\nDiscounts on theatres, theme parks, movie tickets, travel discounts through IATA membership and too many more discounts to name.\n\n

About Viking

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Viking was founded in 1997 and provides destination-focused voyages on oceans, rivers and lakes around the world. Designed for experienced travelers with interests in science, history, culture and cuisine, Chairman Torstein Hagen often says Viking offers experiences for The Thinking Person®.

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Viking has more than 250 awards to its name, including being rated #1 for Rivers, #1 for Oceans and #1 for Expeditions by Condé Nast Traveler and voted at the top of its categories by Travel + Leisure. No other cruise line has ever received these same honors by both publications at the same time.

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