Summary

We are looking for a Social Media Administrator to manage our company’s social media presence. The ideal candidate will engage with followers, respond to comments and messages, and help/support marketing campaign strategy. Strong communication skills, data analysis capabilities, and experience in scheduling and monitoring social media posts are essential. Creativity and multitasking in a fast-paced environment are highly valued.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Create and run social media marketing campaigns, set budgets, and target the right audience. Develop, design and implement social media strategies that align with the company’s goals and brand guidelines. Prepare and share engaging content that fits the company’s voice. Plan and post updates on social media platforms. Increase the company’s social media following and engagement. Manage the company’s social media presence across various platforms. Analyze social media data to measure performance and engagement and recommend any changes based on this data Coordinate and align marketing and social media efforts with other departments. Respond to customer inquiries and interact with social media followers. Monitor social media trends and changes to algorithms and rules. Collaborate with influencers and partners to promote the company’s products or services. Maintain and update a social media calendar to plan and implement content strategies. Monitor the company’s online reputation and respond to negative comments. Build and maintain relationships with social media groups. Use social media monitoring tools to track public opinion about the company. Collaborate with designers or copywriters to create attractive and informative campaigns. Track campaign performance and customer engagement. Keep up with new technologies and tools used in social media marketing. Educate & train other team members how to better utilize social media.

Qualifications/Experience

Bachelor’s degree in Marketing, Communications, or a related field. 2-3 years of experience in digital marketing or social media. Efficient at using Illustrator and Photoshop Proficient with social media management tools, Hootsuite, and Meta Business Working knowledge of Microsoft Office products  Excellent communication and writing skills. Familiarity with social media platforms and tools. Ability to create engaging content. Knowledge of the latest social media trends and best practices. Experience with digital ads and paid social media campaigns. Strong analytical skills to measure and report social media metrics. Strong organizational and time management skills. Ability to prioritize and multitask effectively. Familiarity with social media regulations. Understanding of SEO and web traffic data. Experience researching buyer and consumer personas. Proficiency in business posts on social media platforms. Ability to work well in a team and independently. Critical thinking and problem-solving skills. Organized and self-motivated.