JOB TITLE
Senior Marketing Executive | MAF Entertainment | Cinemas

ROLE SUMMARY
The Senior Social Media Executive is responsible for managing and enhancing the cinema’s digital presence, driving audience engagement, and increasing brand awareness through a strategic and innovative social media approach. This role focuses on creating compelling content, elevating social campaigns, and analyzing performance to optimize strategy.

ROLE PROFILE

Play a key role in promoting movie releases, special events, and promotions while engaging with the cinema’s audience to ensure a vibrant, active online community.Develop and execute engaging, original content for social media platforms (Facebook, Instagram, Twitter, TikTok) to promote movies, events, and VOX cinema-related activities.Manage the content calendar with the support of the Social agency, ensuring timely and relevant posts aligned with marketing campaigns and cinema releases.Collaborate with the creative team and Social agency to produce high-quality visuals, graphics, and video content.Plan and execute social media campaigns for movie premieres, special screenings, and promotional campaigns / events to drive ticket sales and customer engagement.Utilize both organic and paid social media strategies to maximize reach and audience growth working with the Digital team.Work with the agency to monitor comments, messages, and reviews, ensuring a positive and responsive brand presence acting as an advisor for the agency on any non-standard queries.Track, analyze, and report on social media performance metrics (engagement rates, follower growth, impressions, etc.) to assess the success of campaigns and inform future strategies.

REQUIREMENTS

Graduate in business or marketing discipline.A minimum of 5 years marketing experience within the Entertainment and Leisure industry or similar.A good understanding of marketing, branding and online trends.Strong interpersonal and communication skills in English.Strong organizational skills.

WHAT WE OFFER

At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!Work in a friendly environment, where everyone shares positive vibes and excited about our future.Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.