The Social Media & Content Specialist manages the daily content creation, community management and publishing for our market’s social media accounts. This includes overseeing accounts and working with creators to plan content across relevant social media platforms such as Instagram, TikTok, YouTube, Facebook, X, LinkedIn, and The-Next-Big-Thing.
Together with a team create a unique tone for our channels and background as an end-to-end content creator with an acute understanding of what's trending and how/when that should be translated to a broader national social narrative.
You also are responsible for driving brand love via organic engagement with as large an audience as possible across metrics such as reach, engagements, frequency, and length of interaction. Ultimately the Social Media & Content Specialist & Content ensures Red Bull generates word of mouth with the right content on the right account/platform at the right time. You will also be able to translate online performance data into actionable plans that can be delivered in local activations, while helping to uplevel the broader digital media expertise and knowledge throughout Red Bull Poland.