The Social Media Coordinator will assist the social/digital team with the Tampa Bay Lightning (TBL) in collaborating, curating, and crafting social content for TBL and ancillary VSG social media accounts including the coverage of necessary team/organization games and events.
This individual will work with the Sr. Social Media Coordinator and Social Media Manager in managing and executing strategic social campaigns for the purpose of continuing to grow the TBL brand and support retail activity across Tampa Bay Sports channels.
Essential Duties & ResponsibilitiesServe as a contact along with the Sr. Social Media Coordinator in the running of all Tampa Bay Lightning social media accounts including but not limited to Facebook, Instagram, Twitter, Tik Tok, Snapchat, etc.Serve as the primary contact in running of all Tampa Bay Sports retail social media accounts including, but not limited to Facebook, Twitter, and Instagram and work alongside other members of the team on overall marketing strategy and support.Provide social support for other Vinik Sports Group internal accounts for entities such as Amalie Arena, Yuengling Center, Lightning Made Community Hockey, Lightning Foundation, ThunderBug, etc.Provide full social coverage of all Tampa Bay Lightning on and off ice eventsIn conjunction with the Social Media Manager, develop a VSG social influencer and creator plan and serve as main point of contact for all VSG influencer relationships from micro influencers up to celebrity fansWork with designers, other creatives, and photographers to tailor content for social needsComplete seasonal recaps for content and sponsorships as requestedKeep a consistent brand voice across all social channelsKeep current on emerging social media trends and make recommendations on new opportunitiesServe as liaison for all partnership social media contacts along with NHL league social media contactsWork and cover all home and away Tampa Bay Lightning games in conjunction with additional Social Media CoordinatorProvide general office task assistance, including but not limited to, the creation of necessary calendars, recaps, reports, spreadsheets, creative requests, PTU’s, and purchase ordersOther duties as assignedSupervisory & Management ResponsibilitiesNoneGame/Event ResponsibilitiesGame/Event Night Responsibilities: YesApproximate number of events worked per year: 80+Must have a current valid passportQualificationsBachelor’s degree in Marketing, Communications, or relevant fieldMinimum 1-2 years marketing experienceProficiency in Microsoft Office SuiteDirect experience running social media accounts for business including at a minimum Facebook, Twitter, and InstagramExperience with Social Analytics tools such as Blinkfire, Sprout Social, Salesforce Marketing Cloud Social Studio, CrowdTangle, etc. a plusWorking knowledge of Adobe Creative Suite with an emphasis on InDesign, Photoshop, and IllustratorPhotography skills/background a plusAbility to communicate effectively with multiple audiencesAbility to work independently and as a team memberAbility to clip and edit video, create GIFs, etc.Ability to prioritize and manage numerous projects simultaneouslySelf-motivated, with ability to work with minimal direct supervisionExcellent written and verbal communication skills (Journalism or Communications degree/experience a plus)Strong organizational skills and attention to detailWorking ConditionsAbility to work efficiently and effectively in office and arena environment that can be exciting, loud and distractingThis is an onsite role; flexibility to work a minority of time remotely.Ability to work extended hours including late nights, holidays, and weekends as neededAbility to work prolonged periods sitting at a desk and working on a computer.Ability to lift/carry/move up to 10lbsAbility to work in cold/hot indoor and outdoor temperaturesAbility to use hands and fingers on office and mobile technologyAbility to listen and speak on phone, in meetings, and in one-on-one conversationsAbility to commute to various venues throughout the Greater Tampa Bay AreaAbility to travel within the US and Canada for up to one-week at a time, multiple times per yearAbility to work in areas that can become crowded with equipment and/or peopleAbility to move comfortable throughout the arena with minimal accommodationsAbility to stand on feet for long periods of time, walk long distances and climb stairs.Ability to climb ladders, kneel, bend, stoop and squat without any physical movement restrictionAbility to work comfortably at high heights using man lifts, truss, ladders, and catwalksAbility to work comfortable around special effects including, but not limited to: haze, strobe lights, lasers, etc.We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.