Description **Social Media Expert** **Nature of the tasks** + Creates daily content – involving multiple departments – and builds and maintains a distribution network on various social media platforms sites. + Closely collaborate with internal teams (web, audiovisual) to design and implement social media strategies across social media platforms. + Ensures community management and participation in online conversations. + Interacts with users of social media platforms to respond to their questions and suggestions in line with corporate objectives and priorities. + Identifies threats and opportunities in user-generated content surrounding the contracting authority’s brand and reports back to internal stakeholders. + Closely collaborate with internal teams (web, audiovisual) to design and implement social media measurement strategies across social media platforms. + Closely collaborates with external multipliers such as influencers and content creators. + Establish short-term and long-term KPIs for social media advertising (both paid and organic), and develop campaign reporting schedules. + Setup, implement and optimise social media advertising campaigns. + Gather, analyse, and interpret social data, using the analytics tools with a focus on uncovering actionable insights that will optimise the social media strategy. + Provide both regular and ad hoc reporting, analysis, and insights around social behaviour, social advertising opportunities, and social campaign performance. + Regularly monitor social media performance. + Analyse key trends in relevant content and activity. + Evaluate the impact of social media initiatives. + Evaluate the outcome of social media testing. **Knowledge and skills** + Ability to autonomously research content, excellent writing skills and have the ability to translate difficult policy language into understandable content + Creativity, supported by evidence of original strategies/content developed + Ability to identify risks and opportunities in user-generated content + Experience with social analytics tools and/or reporting + Experience with Meta business suite or similar social media advertising tools + Ability to interpret multiple data sources to find and tell the story behind the numbers + Knowledge of search engine optimisation + Knowledge of AI technologies. + Ability to communicate results to stakeholders + English: Understanding (C1), Speaking (C1), Writing (C1) **Working at ICF** ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future. **Candidate AI Usage Policy** At ICF, we are committed to ensuring a fair and equitable interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process. However, we understand that some candidates may require accommodations that involve the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com . We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed. Belgium Client Office (BE88)