The Social Media Intern is responsible for supporting Piada’s social media strategy by managing editorial calendars, contributing to content production, assisting with brand photo shoots, leading content creator partnerships and passionately bringing fresh, innovative goal-oriented strategies forward to the Marketing team.
The ideal candidate has a passion for building community in the digital space, thrives in a fast-paced environment, is in touch with up-to-date news & pop culture events, is highly creative and able to meet deadlines and service levels consistently with a high level of integrity.
This is a part-time internship.
Principal Duties & Responsibilities:
Collaborates with Social Media Manager on monthly editorial calendarActively contributes innovative strategies to drive engagement & meet guest acquisition goals in the digital space Responsible for responding and engaging with guests across Piada’s core social media channels: Instagram, TikTok, Twitter, Facebook, Threads and LinkedInPosts owned content to Instagram, TikTok, Twitter, Threads, Facebook and LinkedIn channelsWorks collaboratively with Social Media Manager on copy, photo & video production and digital content creation for all social media channelsCollaborates on content shot lists with social media manager and coordinates photo shoots with local restaurant operations teamsAssists Social Media Manager with photoshoots, contributing to food styling & prop setupReports out social media analytics on a weekly basis, making recommendations based on data to meet department goalsLeads influencer marketing strategy, identifying short-term and long-term partners that are brand-aligned, on-budget and within project scopeLeads influencer management efforts, coordinating all influencer partnerships from start to finish, negotiating contracts, restaurant visits, content creation and paymentOther projects to be assigned as neededModerate travel required within the state of OhioOccasional nights and weekend availability required
Knowledge, Skills, & Abilities:
Junior or Senior level college student with a focus in Marketing, Journalism or Strategic CommunicationsStrong understanding of Instagram, TikTok, Facebook and Twitter best practicesExperience creating engaging video content for Instagram Reels and Tik TokStrong interest in photography, video and content creationAbility to multi-task and prioritize competing demandsAbility to work calmly and effectively under pressureExcellent written and verbal communication skillsAbility to problem solve and think strategicallyAbility to quickly learn new systems and toolsAbility to have an open-mind and willingness to share ideasExperience with in-person events, Guest service, Adobe Creative Suite, social listening and community management preferred
Disclaimer:
The preceding job description has been designed to indicate the general nature and level of work performed by Team Members within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of Team Members assigned to this job.
The Piada Group is committed to equal opportunity for all employees and applicants. We do not discriminate based on race, color, national origin, ancestry, citizenship status, religion, sex, sexual stereotyping, sexual orientation, gender, gender identity, gender expression, age, marital status, mental or physical disability, medical condition, genetic information, military or veteran status, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other protected characteristic. Employment may be contingent upon the successful completion of a background check, as applicable and permissible by law.