Join our dynamic and forward-thinking Commercial Banking and Global Corporate Banking Integrated Media Team, part of the larger Marketing & Communications division. We are seeking a seasoned Social Media Manager to lead organic social media strategy and execution including the Social Selling program.
As a Social Media Manager, Vice President within our Commercial Banking and Global Corporate Banking Integrated Media Team, you will play a pivotal role in shaping and executing our organic social media strategy. Your focus will be on building our social footprint, promoting brand awareness and engagement, and leading our Social Selling program. You will have the opportunity to collaborate with cross-functional teams, manage our organic social media content calendar, and serve as the primary liaison with social media partners. This role provides an exciting opportunity to innovate and lead in the social media space, while ensuring adherence to firm-wide social media policies.
Job Responsibilities:
Craft and execute innovative organic social media strategies across platforms, with a focus on enhancing our social selling program. Oversee the LinkedIn Showcase page and social selling activities, leveraging LinkedIn tools to maximize reach and impact. Collaborate with cross-functional teams to create, format, and amplify engaging social media content. Work with cross LOB social media centers of excellence to amplify content across J.P. Morgan channels. Manage the organic social media content calendar and provide detailed performance reports. Serve as the primary liaison with social media partners, including LinkedIn, to explore new tools and capabilities. Lead the social selling strategy, focusing on content publishing and user adoption. Ensure adherence to firm-wide social media policies and conduct training sessions on best practices. Update and manage department social media policy documents to ensure compliance. Manage communications and deliverables for the social selling program, providing updates to senior stakeholders.Required Qualifications, Capabilities and Skills:
Proven experience in developing and executing successful organic social media campaigns. Ability to create compelling and innovative social media content that drives engagement and significantly boosts account growth. Self-motivated and able to work independently on strategic projects. Proficient in LinkedIn and its tools is needed. Excellent project management, organizational, and communication skills. Proficiency in social media analytics. 7+ years of experience in digital media.Preferred Qualifications, Capabilities and Skills:
Familiarity with Hearsay and Sprinklr or a similar tools/systems is preferred; knowledge of LinkedIn Sales Navigator is a plus. Proficiency in Excel and PowerPoint. Preferable experience in B2B for large companies. Bachelor’s degree in Marketing, Communications, or a related field is preferred. Understanding of social selling and sales enablement is preferred.