Key Responsibilities:

Strategy Development: Create, implement, and manage social media strategies aligned with the company's brand, business goals, and target audience. Content Creation & Curation: Plan, design, and schedule content across all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.). This includes writing, designing, and sourcing high-quality, relevant content. Community Engagement: Monitor, respond to, and engage with followers in a timely and authentic manner to foster meaningful relationships with the audience. Campaign Management: Develop and execute social media campaigns (both organic and paid) to drive brand awareness, engagement, and conversions. Analytics & Reporting: Track, analyze, and report on social media performance using tools such as Google Analytics, social media analytics platforms, and more. Use insights to refine strategies and improve results. Trends & Best Practices: Stay up to date on social media trends, tools, and best practices, and implement these insights to continuously optimize our social media presence. Collaboration: Work closely with marketing, creative, and content teams to align social media efforts with broader marketing campaigns and initiatives. Brand Voice & Consistency: Maintain and enhance the company's brand voice and ensure consistency across all social media platforms. Administrative Support: Provide general administrative support, including managing calendars, scheduling meetings, booking appointments, and handling email correspondence. Data Entry & Organization: Assist with organizing and maintaining digital files, records, and databases. Ensure accurate and up-to-date information across platforms. Research & Reporting: Conduct research on various topics, including market trends, competitors, and potential clients. Prepare reports and presentations based on findings. Customer Service Support: Help respond to client inquiries, troubleshoot issues, and ensure prompt communication when necessary. Project Assistance: Provide support in managing and tracking project timelines, deliverables, and ensuring deadlines are met. Task Management: Monitor and follow up on tasks and deliverables, ensuring smooth workflow and adherence to deadlines. Qualifications: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (or equivalent experience). Proven experience as a Social Media Manager, Virtual Assistant, or similar role. Strong understanding of major social media platforms and their best practices. Excellent writing, editing, and communication skills. Ability to create and manage engaging multimedia content (images, videos, etc.). Experience with social media management tools (e.g., Hootsuite, Buffer, or similar). Familiarity with analytics tools (Google Analytics, Facebook Insights, etc.). Strong organizational skills with the ability to manage multiple projects and meet deadlines. Proficiency in Microsoft Office Suite, Google Workspace, or similar virtual tools. Experience with scheduling, calendar management, and administrative tasks. Ability to work independently and handle confidential information with discretion.