The SMM leads the daily content creation, community management and publishing for our market’s social media accounts. This includes overseeing accounts across relevant social media platforms such as TikTok, Instagram, X, YouTube and Twitch.

Together with the Head of Programming, defines the channels strategy to drive brand love via organic engagement with as large an audience as possible across metrics such as reach, engagements, frequency, and length of interaction, by ensuring Red Bull generates word of mouth with the right content on the right account/platform at the right time. She/he creates a unique ownable persona/tone for our channels and background as an end-to-end content creator with an acute understanding of what's trending and how/when that should be translated to a broader national social narrative.

Translates online performance data into actionable plans, uplevels broader digital media expertise and knowledge in the organization, aligned with the goals of the business.