Signature HealthCARE is a family-based healthcare company that offers integrated services in 7 states across the continuum of care: skilled nursing, rehabilitation, assisted living, memory care, home health, cognitive care, and telemedicine. A growing number of our centers are earning quality assurance accreditation and pioneering person - directed care. Many of our skilled nursing facilities have achieved a 4 or 5-star overall rating from the Centers for Medicare & Medicaid Services. Additionally, we have been awarded as a certified Great Place to Work for three years in a row and Modern Healthcare’s "Best Places to Work!" Overview We are seeking a strategic and experienced Social Media Manager/Marketing Strategist to manage our brand’s social media presence and reputation across all channels. This role will oversee social media for both our corporate brand and individual facilities, ensuring brand consistency, engagement, and positive community perception. Leveraging Sprinklr, the Social Media Manager/Marketing Strategist will be responsible for implementing a data-driven social media strategy, reputation management, and regular reporting to support overall marketing and business objectives. How you Will make a difference Develop and implement a strategic social media plan for each facility and corporate account, aligning with overall business goals and values. Conduct ongoing market and competitor research to keep the company at the forefront of social media trends and emerging platforms. Create and manage daily posting schedules across multiple facilities, ensuring each post reflects both the facility’s unique character and the corporate brand’s consistency. Collaborate with content creators to develop audience-specific content, including images, videos, and graphics, optimized for each platform. Monitor all social media channels for engagement opportunities and promptly respond to comments, messages, and inquiries. Foster a positive online community through regular engagement and relationship building. Monitor and manage online reviews and comments on platforms such as Google, Facebook, and healthcare-specific review sites. Respond professionally to positive and negative reviews, working with facility leaders to address feedback and improve the online reputation. Identify and escalate critical reputation issues, providing recommendations for improving public perception. Use Sprinklr to track performance metrics and generate monthly and quarterly reports to evaluate social media and reputation management effectiveness. Present data insights and strategic recommendations to management, adjusting strategies as needed to improve engagement, reach, and overall brand reputation. Present innovative social media and reputation management strategies to leadership, demonstrating how social media can drive brand loyalty and enhance reputation on a regular basis. Collaborate with corporate and facility leadership teams to ensure alignment with business goals. What you Need to make a Difference Bachelor’s degree in marketing, communications, digital media, or related fields. 3-5 years of experience managing social media and online reputation, ideally within healthcare, long term care, or related industries. Proficiency in Sprinklr or similar social media management platforms. Strong understanding of social media platforms including Facebook, LinkedIn, Instagram, X, and healthcare review sites. Great Opportunity for Social Media Manager/Marketing Strategist Knowledge of both Sprinklr and Reputation is a MUST This is an in person position at our Louisville office! Our exceptional Benefits Package and Signature Perks include the following and more! Medical, Dental and Vision – Voluntary Life/Disability Free Telemedince with Medical Plan 401(K) and Roth 401(K) Tuition Forgiveness/Education Reimbursement A variety of additional specialized Insurances Pay Advance and Next Day Pay! Work Life Balance Partner Perks and Discounts! Reward & Recognition Program (HEART) Vital Links At Signature HealthCARE, our team members are permitted – no, encouraged – to employ their talents and abilities to solve problems. Our culture is built on three distinct pillars: Learning, Spirituality and Intra-preneurship. Each pillar has its own staff and initiatives, ensuring that our unique culture permeates the entire organization. Come see what the revolution is all about! Signature HealthCARE is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran and other protected categories # #LI-SL1