We are seeking a creative and dynamic 'Social Media Marketing Manager' to lead our digital outreach efforts. This role focuses on managing and growing our presence on Instagram, creating engaging content, and driving awareness of birdwatching and conservation among youth. The ideal candidate will be passionate about nature and wildlife, with a proven track record in social media marketing.
About Ataavi Bird Foundation: Ataavi Bird Foundation is a Corporate Social Responsibility (CSR) initiative by Zycus, dedicated to promoting birdwatching and conservation among Indian youth. Through our vibrant initiatives and programs, we aim to cultivate a deeper connection with nature, inspire conservation efforts, and celebrate the diversity of India’s avian life. Our mission is amplified through strategic use of digital platforms, particularly Instagram, to engage and educate young audiences.
Key Responsibilities:1. Instagram Strategy and Management: Develop and execute a results-driven Instagram strategy to grow engagement and followers. Create, curate, and publish high-quality visual and video content showcasing India’s birdlife and conservation stories.2. Content Creation: Plan and design Instagram posts, reels, and stories that resonate with young audiences. Collaborate with photographers, videographers, and graphic designers to generate fresh and authentic content.3. Community Engagement: Actively engage with followers through comments, direct messages, and interactive content (polls, Q&A, etc.). Build relationships with influencers, birdwatchers, and conservationists to amplify Ataavi’s reach.4. Campaigns and Collaborations: Plan and execute Instagram campaigns for special initiatives like birding events, contests, and conservation awareness drives. Partner with schools, colleges, and youth organizations to promote campaigns.5. Analytics and Reporting: Track and analyze Instagram metrics (reach, engagement, follower growth, etc.) and adjust strategies accordingly. Prepare monthly performance reports with actionable insights.6. Brand Alignment: Ensure all content aligns with Ataavi’s mission, values, and brand guidelines. Maintain a consistent and visually appealing Instagram grid layout.