Social Media Strategy and Management

Manage and maintain IRC-Afghanistan’s social media channels, including but not limited to Facebook, Twitter, Instagram, and LinkedIn.Plan and schedule regular posts, ensuring consistency in messaging and branding.Implement a social media strategy aligned with IRC-Afghanistan’s goals and objectives.Monitor social media trends and adjust strategies as necessary to increase engagement and reach.

Content Creation and Curation

Create, curate, and manage high-quality, engaging content for social media platforms, including text, images, videos, and graphics.Collaborate with the field and program staff to gather stories, photos, and updates from the field.Develop and maintain a content calendar, coordinating with relevant teams to ensure timely content delivery.

Community Engagement and Moderation

Engage with followers, respond to comments and messages, and foster positive community interactions.Monitor and report on social media activity, including engagement metrics, follower growth, and sentiment analysis.Address any negative feedback or concerns promptly and professionally, escalating issues to the supervisor as needed.

Analytics and Reporting

Track and analyses social media metrics to evaluate the effectiveness of campaigns and overall social media presence.Prepare regular reports on social media performance, providing insights and recommendations for improvement.Stay informed about new social media tools, trends, and best practices, sharing relevant insights with the team.