Description We are offering a long-term contract employment opportunity for a Social Media Specialist in Camden, New Jersey. The specialist will play a crucial role in our digital communications team, focusing on content creation, analytics, and platform management. The role involves a variety of tasks related to social media strategy, including copywriting, content creation, and data analysis. Responsibilities: • Manage and create engaging content for various social media platforms including Instagram, TikTok, and LinkedIn • Utilize social media listening tools, like Sprout, to monitor and respond to customer inquiries and feedback • Analyze social media performance metrics and use this data to optimize future content • Collaborate with the team to develop a content strategy with a strong focus on video • Maintain an in-depth knowledge of social media best practices and trends • Utilize graphic design tools such as Canva and Adobe Creative Cloud to create visually appealing content • Work closely with the team to ensure brand awareness and consistency across all platforms • Develop and maintain editorial calendars to ensure regular content scheduling • Use Google+ and Facebook Insights to track the success of advertisements and campaigns • Manage a variety of tasks related to digital social front and ensure all tasks are completed accurately and efficiently. Requirements • Proficiency in Adobe Creative Cloud and Canva for designing and editing visual content • Experience in planning and managing editorial calendars for social media channels • Ability to interpret Facebook Insights to inform social media strategies • Familiarity with Google+ and its usage for brand promotion • Knowledge of creating and deploying social media advertisements • Ability to leverage analytics tools for measuring the effectiveness of social media campaigns • Understanding of best practices in social media management and content creation • Experience in blogging to enhance brand awareness and engagement • Proven track record in raising brand awareness through strategic social media campaigns Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .