A social media expert is responsible for managing and optimizing the online presence of AVAKATAN Group of companies across various social media platforms. 

Responsibilities:

Develop Social Media Strategies:

Create and implement strategic plans for a brand presence on social media.Set short-term and long-term goals and evaluate results.

Content Creation and Publishing:

Produce creative and engaging content including text, images, videos, and graphics.Plan and schedule posts across various platforms.

Manage Interactions and Communications:

Respond to comments, messages, and queries from users professionally.Build and maintain relationships with the audience and increase engagement.

Analyze and Report:

Monitor and analyze the performance of posts and advertising campaigns.Use analytical tools to provide regular reports and improvement suggestions.

Paid Advertising and Campaigns:

Design and execute paid advertising campaigns on social media.Manage advertising budgets and optimize them for the best return on investment.

Cross-Team Collaboration:

Work closely with content teams to align objectives.Participate in team meetings and contribute innovative ideas.

Required Skills:

Strong Communication Skills:

Ability to write and speak effectively.Proficiency in writing creative and engaging content.

Familiarity with Social Media Platforms:

Expertise in platforms like Instagram, Twitter, LinkedIn, and other popular networks.Deep understanding of algorithms and new trends on these networks.

Data Analysis:

Ability to use analytical tools such as Google Analytics, Facebook Insights, and other relevant tools.Skill in interpreting data and translating it into actionable strategies.

Creativity and Innovation:

Ability to generate new and engaging content ideas for social media.Having an innovative mindset to attract more audiences.

Time and Project Management:

Ability to manage multiple projects simultaneously.Strong planning and scheduling skills.

Knowledge of Digital Marketing Principles:

Understanding of SEO, SEM, and other digital marketing strategies.Capability to execute effective online advertising campaigns.

Education and Experience:

Education:

Bachelor’s degree or higher in related fields such as Marketing, Communications, Media, or Business Administration.

Work Experience:

At least 3 years of experience in social media management.Proven track record of successful management and execution of social media campaigns.