Social Media Specialist **General Information** Req # WD00077435 Career area: Marketing Country/Region: Hong Kong City: Hong Kong Date: Wednesday, January 22, 2025 Working time: Full-time **Additional Locations** : * Hong Kong **Why Work at Lenovo** We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) . **Description and Requirements** **Job Title:** SeniorSocial MediaSpecialist **Location:** Hong Kong **Job Description:** We are seeking a skilled **S** **enior S** **ocial Media** **Specialist** with at least 5 years of professional experience to lead the development and execution of a robust social media strategy that builds **brand awareness, executive profiles, and thought leadership** for Lenovo’s Solutions and Services Group (SSG). The ideal candidate will have a strong understanding of social media platforms, trends, analytics, and creative storytelling to engage B2B audiences effectively. **Key Responsibilities:** **Social Media Strategy & Management:** + Develop, execute, andoptimizea comprehensive **global social media strategy** across platforms (primarilyLinkedIn,butpossibly X,YouTube, and others) to increase brand visibility and audience engagement. + Manage the profiling of **key SSG** **C-suite** **executives** on relevant platforms, ensuring their voices contribute to thought leadership. + Create content calendars, campaign plans, and editorial strategies aligned with businessobjectives. + Track and analyze social media performance metrics (e.g., reach, engagement, conversions) to refine strategies and maximize ROI. **Content Development & Curation:** + Produce **platform-specific, visually compelling, and engaging content** (posts, videos, graphics, etc.) tailored for B2B audiences. + Ensure brand consistency andaccuratemessaging across all social media platforms. + Stayup-to-datewith social media trends, emerging platforms, and best practices to bring innovative ideas into content plans. **Community Management & Engagement:** + Oversee real-time engagement and interactions with audiences, responding promptly and professionally. + Identifyopportunities to build and engage with online communities, industry forums, and social listening to amplify SSG’s brand and voice. **Analytics & Reporting:** + Use analytics tools tomonitorand report on social media performance, providing actionable insights and recommendations for improvements. + Develop reports to highlight achievements, trends, and areas for optimization. **Cross-functional Collaboration:** + Partner closely with internal stakeholders, including PR, marketing, and senior leadership, to align social media activities with broader **communication and business strategies** . + Support key product launches, events, and campaigns with coordinated social media efforts. **Qualifications:** + Bachelor’s degree in Communications, Marketing, or related field. + Minimum of 5 years of **social media management** experience, preferably in a B2B/enterprisetech environment. + Provenexpertisein creating and managing content across social platforms (LinkedIn,X, YouTube, etc.). + Strong understanding of social media metrics, analytics tools, and performance optimization strategies. + Proficiencyin design tools and video editing software (e.g., Adobe Creative Suite, Canva). + Highly proficient in English. + Exceptional written communication skills, with a talent for crafting concise, engaging social media copy. + Ability to juggle multiple projects and deadlines in a fast-paced, global environment. + Creative mindset with an eye for aesthetics, storytelling, and innovation. + Team player with a proactive, solutions-oriented approach. **Why Join Us?** + Opportunity to lead global social media initiatives for a renowned tech organization. + Work with a collaborative and forward-thinking team. + Drive impactful storytelling that resonates with global audiences and builds industry leadership. **Additional Locations** : * Hong Kong * Hong Kong