Job Summary: The Social Media Specialist helps the organization coordinate, moderate and inspire communications through the use of social media tools and applications. Serves as a conduit between Loma Linda University Health and our online target audiences. Organizes social media elements to foster interaction, education, engagement and discussion regarding university and health system offerings and activities through the use of online communities and ensures that this activity supports LLUH's strategic communications goals. Initiates and enhances our social media efforts on Facebook, Twitter, Instagram, LinkedIn and other social media channels. May be required to work outside of regularly scheduled work hours. Performs other duties as needed.

Education and Experience: Bachelor's Degree in Communication, Public Relations, Marketing or related field required. Two years of experience in digital media, communications, or participatory experience in social media channels required. Experience may be considered in lieu of Degree.

Knowledge and Skills: Basic knowledge of DSLR cameras, still and video photography, and editing skills (Adobe Suite). Understands the social media and digital universe including Facebook, Instagram, Twitter, TikTok, YouTube, Pinterest, Flickr, LinkedIn, blogs, etc. Demonstrates the ability to understand a communication strategy, map out a complimentary social media strategy and produce results. Understands what it means to shoulder the communication of a brand. Strong customer service and strategic communication skills needed for quick responses to our audience. Experience with social-centric graphic or visual design preferred. Demonstrated creativity and documented immersion in social media including experience and proven success with audience engagement. Able to demonstrate strong communication, writing and editing skills. Able to take charge of all facets of execution; communicate effectively between various internal teams; work as a team player with a desire to interact with others; work individually on a project or in a team environment; demonstrate a positive attitude and openness to developing new expertise and taking on new challenges. Able to prioritize and manage multiple projects simultaneously; be highly organized; use discretion to identify threats and opportunities in user-generated content; thrive in a fast-paced, deadline-based, ever-changing environment; demonstrate excellent organizational and time management skills. Able to use computer, printer, and software programs necessary to the position (e.g., Microsoft Teams, Outlook, Word, Smartsheet, etc.). Able to distinguish colors as necessary; write, hear, read and speak sufficiently for general conversation in person and on the telephone; identify and distinguish various sounds associated with workplace; see adequately to read computer screens and written documents necessary to the position.

Licensures and Certifications: None.