Your primary role as Social Media Specialist is to plan, create and publish Simplified Chinese social media content around Keywords’ services, locations, technologies, and company values on the Group’s owned channels following the latest social media best practices and using storytelling techniques.

作为社交媒体专员，您的主要职责是：遵循时下最新的优秀范例，使用storytelling的技巧，在集团的各种社交媒体渠道上，围绕熠文的服务、地点、技术和公司价值观，规划管理简体中文内容。

You will liaise across the organisation to ensure the constant, managed flow, delivery and sharing of compelling social media content. You will work closely with the Global Social Media Manager, local Social Media Managers, the group marketing team and content creators within our various global teams.

您将担任整个组织的联络官，确保持续分享和发布引人入胜的社交媒体内容，保证信息传播可控。您将与熠文全球社交媒体经理、本地社交媒体经理、集团营销团队以及全球不同团队中的内容创作者们密切合作。

This job is for you if you’re looking for a role where you can tell the story of Keywords to the people in China; you’re willing to experiment, fail and come out stronger and more creative. This role isn’t for you if you’re looking for a job with a main focus on content localization.

这份工作给你提供了一个机会，可以向中国网友讲述熠文故事；如果你乐于尝试，敢于面对失败，并且最终能成长得更加强大自信、更富有创造力，那么这个岗位很适合你。这个岗位不仅仅是从事文本本地化的工作，还有更多值得期待。

• Understand Keywords Studios’ social media strategy and actively drive all channel activities in China.
了解熠文的社交媒体策略，积极推动我们在中国所有社交媒体的活动。

• Create and publish educating and entertaining social media content for global and local marketing campaigns to raise awareness for our services as well as AI and automation technologies.
为全球和本地策划活动，创建和发布有教育意义且精彩有趣的社交媒体内容，以提高社会各方对我们的服务以及人工智能和自动化技术的认知度。

• Your goal is increased reach, engagement, and share of voice.
目标是增加社媒内容覆盖面、提高关注者参与度及增强影响力。

• Your main channels will be WeChat and Weibo. New channel strategy recommendations might be requested from you.
当前主要渠道是微信和微博，期待您有更多渠道建议和策略。

• Ensure all social media posts are accessible for followers relying on screen readers or watching on a device with low / no volume turned on.
确保所有社交媒体上的内容都能够正常展示，让关注者能够正常阅读或观看。

• Monitor, reply to incoming comments and messages.
管理并回复收到的评论和消息。

• Build out our social listening efforts in China and feed back to internal teams.
倾听中国社交媒体上关注者们的意见和建议，并将这些信息反馈给内部团队。

• Analyse the performance of all the different channels to make recommendations which social media channels to build out, what content to produce, etc.
分析各个媒体渠道的表现，为渠道管理，内容制作提供更多建议等。

• Occasionally help with short text translations from English to Simplified Chinese.
偶尔需要进行英译汉的短文本翻译。

• Escalate social media crisis topics to help maintain the brand’s reputation.
及时处理并上报社交媒体平台上的舆情或危机信息，从而维护品牌声誉。

• Brief creative team members in charge of social media designs, videos, or animations.
向设计、视频或动画团队成员传达相关需求。

• Join calls and discussions with internal teams worldwide to make sure all created content is relevant for their communication goals, factually correct, and on brand.
与全球内部团队进行电话会议并参与讨论，以确保所有创建的内容与传播目标相关、切合事实，且能够树立品牌形象。

• Document the latest social media best practices in China and facilitate internal training where needed.
记录中国最新的社交媒体优秀范例，并在有需要时促成内部培训。