We are seeking a talented Social Media Specialist to support our local real estate companies across the nation. The social media specialist has an in-depth understanding of how each social media channel works and how to optimize content so that it is compelling and creates results, with a goal of gradually achieving superior customer engagement, website traffic, and revenue by strategically exploiting all aspects of social media marketing.

Responsibilities:

Exhibit excellence in content creation and video editing, producing visually appealing, on-brand assets that effectively engage target audiences across multiple social media channels. Source, develop, and post targeted local office and company content – community involvement. Drive onboarding support socially, including through the support of company recruiting and engagement efforts. Facilitate agent achievement & recognition–related social media engagement. Collaborate with Field Marketing Director and local company presidents on high-profile and competitive opportunities & execution that align with local company positioning and culture. Work with senior leadership to enhance their social media presence and skillset. Participate in engagement of local competitive and recruiting messaging and efforts. Maintain connection with brand social media structure to ensure consistency of message and branding. Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action. Collaborate with the PR Team to expand on publicity, community relations, and philanthropic efforts. Join relevant conversations on behalf of the local company, soft-selling the services of Coldwell Banker and Coldwell Banker agents. Provide monthly engagement reporting. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information. Serve as the local marketing ambassador/contact for the upcoming Social Media Concierge effort.

Requirements:

2–4 years’ experience in a social media marketing or digital media specialist position. Competency in Adobe Creative Suite, social analytics, SEO, and platform management. Strong experience working in Word, Outlook, PowerPoint, Excel, Facebook, LinkedIn, Instagram, and Twitter. Superior writing, proof-reading, communication, and presentation skills, including solid text, video, and photo editing. Past agency experience and knowledge of the real estate industry are a plus. Experience with training social media concepts in both online and in-person environments. Four-year degree in media, marketing, communications, or a related field. Ability to operate and create measurable results in a minimally supervised environment. Must be able to juggle multiple ongoing projects while moving them all forward and meeting daily deadlines, manage own workload without constant supervision, and be flexible enough to work on other projects as needed.

PLEASE LINK YOUR PORTFOLIO ON YOUR RESUME, THANK YOU!