A SaaS Client is seeking a Social Media Strategist (Freelance, Remote) with a strong focus on LinkedIn. In this role, you will be responsible for crafting and executing a robust social media strategy that enhances the client's brand visibility, engages our target audience, and drives meaningful interactions on LinkedIn.

RESPONSIBILITIES

Develop and implement a comprehensive social media strategy for LinkedIn that aligns with the client’s marketing goals and overall business objectives.Create compelling and relevant content, including posts, articles, and multimedia, that showcases the client’s expertise and value proposition.Foster relationships with industry professionals, influencers, and potential clients through proactive engagement and outreach on the LinkedIn platform.Monitor and analyze social media metrics, providing insights and recommendations for continuous improvement and optimising our LinkedIn presence.Ensure all LinkedIn communications reflect the client's branding and messaging, maintaining a consistent voice and tone across all posts and interactions.Stay current with LinkedIn trends, best practices, and emerging technologies to enhance our social media strategy and engagement efforts.REQUIREMENTSProven experience in social media management, particularly on LinkedIn, with a track record of increasing engagement and brand awareness.Strong understanding of B2B marketing strategies and audience segmentation.Exceptional writing and communication skills, with a focus on creating engaging content.Ability to analyze data and derive actionable insights to improve social media performance.Creative thinker with a proactive approach to problem-solving and innovation.