Social Media Student Assistant
Texas A&M University System
Job Title
Social Media Student Assistant
Agency
Texas A&M Agrilife Extension Service
Department
Marketing and Communications
Proposed Minimum Salary
$10.00 hourly
Job Location
College Station, Texas
Job Type
Student Worker
Job Description
Under the supervision of the Social Media Coordinator, the Student Social Media Assistant will support Texas A&M AgriLife’s social media efforts by creating engaging content, managing platform schedules, contributing to strategic planning and capturing visual assets. This role is open only to current Texas A&M University students.
Responsibilities:
+ Content Creation: Draft, edit and format posts and reels (text, graphics, video) that align with brand voice and visual guidelines.
+ Platform Management: Schedule and publish content across channels (e.g., Facebook, X/Twitter, LinkedIn, Instagram) using a social media management platform; monitor comments and direct messages; flag urgent issues.
+ Analytics & Reporting: Track key metrics (engagement, reach, follower growth); prepare weekly performance summaries.
+ Trend Research: Identify emerging topics, hashtags and platform features; propose timely content ideas.
+ Visual Asset Collection: Capture high-quality photos and video on site; assist with basic editing; participate on camera for interviews, live-stream segments and story features.
+ Strategic Support: Attend planning meetings; help refine the content calendar and contribute to campaign brainstorms.
+ Brand Consistency: Ensure all posts reflect the agency’s messaging and tag relevant units.
+ Other Duties: Assist with special projects and crisis-communication monitoring as needed.
Required Qualifications:
+ Current undergraduate or graduate student at Texas A&M University.
+ Strong writing, editing and proofreading skills.
+ Familiarity with major social media platforms and basic analytics tools.
+ Ability to balance multiple projects and meet deadlines.
+ Professional verbal and interpersonal communication skills.
Preferred Qualifications:
+ Coursework or experience in communications, journalism, marketing or related fields.
+ Experience with content-management tools (e.g., Hootsuite, Sprout Social) and graphic-design applications (e.g., Canva, Adobe Creative Cloud).
+ Understanding of AP style and accessibility best practices.
+ Demonstrated creativity and an eye for visual storytelling.
+ Comfortable on camera and adept at collecting and editing photos and videos.
Rate of Pay: $10.00/hour
Applicant instructions: Include a cover letter, resume, and references with a completed application.
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.
Equal Opportunity/Veterans/Disability Employer.
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