At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description Supports the Head of Social in developing, executing, and managing, and overseeing the brand PR, influencer, liveselling, and social strategy as part of the brand’s always-on marketing and campaigns for relevant, assigned business/businesses within an identified consumer segment, guided by keen understanding of the consumer behavior, the cultural context, the category landscape, the channel mix, and the businesses’ product portfolio, pricing, and go-to-market approach as well as the ambition to convert subscribers to advocates and ultimately influencers for the brand.
Leads internal/external team composed of ambassadors, influencers, influencer/liveselling/PR/social agency, talent management partners, etc. to fuel always-on marketing and a key campaigns to launch new products, devices, services, or branded experience for their assigned business/businesses; manages the project deliverables and stewards the campaigns to launch and monitoring. Reports to the Head of Social.

DUTIES AND RESPONSIBILITIES

Establishes and strengthens relationships with the brand’s ambassadors and influencer partners, ensuring effective long-term partnerships and being the dedicated point of contact for ambassadors and influencers on behalf of the brand.

Carries the ambassador/influencer/social view by their assigned business/businesses within the quarter/semester/year and is able to align these with masterbrand equity-building efforts and to track success of business/brand proposition, and to link these to cumulative segment penetration over time.

Understands the Globe masterbrand – target audience segments, attributes and equity, branding identity, and assets; is able to guide and align ambassador and influencer strategy and execution.

Leads contract management and values monitoring across all influencer and social media campaigns and always-on efforts.

Lead and collaborate with ambassadors, influencers, and a team of content (PR, social, creatives), whether internal and external, to design, build, and launch business-targeted always-on marketing and campaigns that show deep insight (consumer/culture/category/product) leading to a well-thought-out role of the brand; that use the ideal content channels mix given the audience; that accurately express the brand intent across creative formats or executions; and which can be properly measured against identified brand health attributes and measurement plans. 

Aligns with the Communications Design Strategy team to ensure compliance with always-on and campaign strategy and ensuring compliance with pre-set rules, guidelines and approval SLA for ASC, DTI, and relevant external partner or, agencies;

Monitors and ensures delivery of all partner agency output and irons out contractual and administrative requirements to ensure smooth operation. 

REQUIREMENTS

Minimum 6-8 years of influencer management and/or PR and/or social media experience - agency or in-house (agency preferred)

Significant project management experience - agency or in-house (agency preferred)

Liveselling and talent management experience is a plus but not necessary

Agency experience is a plus but not necessary

Telco experience is a plus but not necessary

Experience working at a multinational company is a plus but not necessary

End-to-end expertise in influencer management and/or PR and/or social media marketing

Telco industry knowledge is a plus but not necessary

Bachelor's Degree in any related field

Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.