The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

About the Role

Wirecutter is looking for a video producer with a video background to coordinate production and contribute to the onsite experience and audience growth across off-platform channels. As audience development strategist, you will work with teams across Wirecutter — from experts in editorial to fellow strategists in social — supporting daily video production. This includes pitching, scriptwriting, shooting, editing and publishing. In short, bringing Wirecutter’s best-in-class guides and advice to life on video. Wirecutter’s videos are a respite.

They inform and delight our followers (and new audiences) with tips, hacks, and insights that make their lives easier — and give them a behind-the-scenes look into the rigorous testing that separates Wirecutter from the rest. You are passionate about visual storytelling and excited to experiment with new formats in innovative ways. You’ll bring a spirit of collaboration, molding and directing some of our in-house experts into video contributors and, in some cases, camera-ready talent. You will also track video successes and opportunities, pivoting your approach based on data and insights. You will learn our publishing platform and become an expert at working within its formats and guidelines.

This role is based in New York, with the expectation that you’ll produce shoots at Wirecutter’s Long Island City office, at The New York Times’s headquarters, and at a variety of off-site locations.

Responsibilities:

Bring Wirecutter to life on video, showcasing our in-depth testing and bringing journalists’ personalities to the fore

Research, pitch, shoot, edit, and produce short-form videos

Write scripts, captions, headlines, and other copy for video production and publication

Ensure video is optimized for current and emerging platforms

Monitor video performance and evolve approach based on data and insights

Collaborate with the social team to ensure video is integrated holistically into our larger social strategy

Coordinate with the editorial and production teams to help make video a core part of the Wirecutter reader’s experience

Work with journalists to teach video techniques and best practices, providing guidance in documentation and in person

Contribute to new series and franchise development

Perform related work as assigned that inspires audience engagement and growth

Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

You will report to Wirecutter's manager of social video

Basic Qualifications:

2+ years of experience producing editorial short-form video for digital media groups

2+ years of experience producing social videos across multiple verticals

Demonstrated knowledge of social-first content creation, video production processes and media management

Experience pulling and interpreting data, using analytics tools like Dash Social, and Chartbeat to fuel growth

Proficiency with the Adobe Creative Suite

Excellent editorial judgment, with your finger on the pulse of what people are talking about on social

Preferred Qualifications:

A proven track record of using video creatively to grow audiences on social

An eye for design, typography, and modern aesthetics

Familiarity with rights and clearances for obtaining audio and third-party footage/music

Comfort publishing video and writing social copy across all platforms

Experience working in a newsroom environment

Please include your résumé/CV and a cover letter with your application. You can only upload one file in the “Résumé/CV” box, so combine and upload your résumé and cover letter as one file.

This is a union position as classified by the News Guild of New York. 

The annual base pay range for this role is between $76,500.00 and $90,000.00.

Locations

Even with our office in New York City, Wirecutter remains a highly remote-friendly culture and is proud to employ incredible people across the country. Right now, we are eligible to hire in the following states: CA, CO, CT, FL, GA, HI, ID, IL, IN, ME, MA, MI, MN, NH, NJ, NM, NY, OH, OR, PA, TX, UT, VA, WA.

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com.  Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.

The New York Times Company follows the pay transparency and non-discrimination provisions outlined by the United States Office of Federal Contract Compliance Programs. Click here for details.