New York, NY, US
1 day ago
Software Development Engineer, Campaign Creation
The Forge team provides tools, services and frameworks for one of Amazon's fastest growing businesses. The team's mission is to create engaging and intuitive advertising experiences across campaign creation, management, and strategic recommendations. We help advertisers reach their marketing goals and getting the most out of their brand and product catalogs while minimizing cognitive load. We accelerate advertiser success through every stage of the advertising cycle—from planning, discovery, and decisions to launch, manage, and monitoring of campaigns, through to ongoing optimization via recommendations and insights. Our customers include sellers, vendors, authors, entertainment creators (both endemic and non-endemic), as well as partners, agencies, and Amazon’s marketing and sales teams, who operate globally and across all device types.

We are looking for a Software Development Engineer to help us evolve the tools, services and frameworks we provide. We seek that rare combination of a solid coding background, a proven track record of applying cutting-edge technologies at scale, and a willingness to challenge the status quo and raise the bar on every service and feature we build.

About the team
The Campaign Creation (CC) team drives advertiser success by helping marketers discover and utilize the full breadth of Amazon Ads capabilities and guide them to set up and launch campaigns that meet their advertising goals. Our mission is to 1) minimize cognitive load and improve the advertiser experience for all advertiser cohorts, both endemic and non-endemic, on a global scale for all device types. We do this by improving the campaign setup experience with easy-to-learn workflows and transparent science-backed guidance, that meets users where they are - whether it is advanced capabilities to fine-tune success, or guiding beginners to be successful with Amazon Ads and 2) enable partner teams to build and experiment with campaign creation experiences quickly using the Campaign Creation platform. The Campaign Creation platform provides low-code development tools that allow teams to implement standardized UX patterns that accelerate developer velocity helping partner teams ship features to our customers quickly. Our domain includes the Campaign Ingress & Egress pages, Campaign Creation product suites (create workflows for program-specific builders such as SP, SB, SD, ST), Drafts, Video Discovery Workflow, components such as: Product Attribute Targeting (PAT), Unified Product Picker (UPS), Keyword Picker (KWP), and Forecasting widget, and the Campaign Builder platform. We measure success via 1) Advertiser Success, measured by the percentage of advertisers able to successfully launch campaigns that drive minimum outcomes within seven days of launch and 2) Platform success, measured via a) Effort required to build features b) Effort required to drive operational improvements across all experiences c) Effort required to operate applications built on the platform.
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