At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on.
About the Role
做好分公司营销员渠道业务竞赛推动、执行各类会务及活动执行、荣誉体系推动及产品策划包装推动,推动营销员渠道绩效指标的达成1、产服与绩优推动:
准确、及时地宣导、落实中国区制定的各项产品营销推动计划和PPR整体解决方案承担新产品及相关营运医学知识培训、演练、答疑解惑提升一线产品能力了解当地业务目标,进行关键指标分解,紧密监控达成情况,并及时采取措施调整联合分公司其他相关部门(ADE, 培训,营运,市场等), 以产品为抓手,通过系统的业务推动框架(4阶段4要素)进行业务推动,以确保实现年度VoNB目标建立基于“以客户为中心”细分客户市场, 在CHO产品推动资料基础上开发营销业务人员分层推动、销售工具和配套培训课件负责老客户数据分析及加保。产服综合推动,承接总部营销员渠道产服综合推动及客户中台产服专业赋能 ,开展机构产服综合推动,管理培育外勤产品大使ECM活动及老客户产品交叉销售推动MDRT/COT/TOT以及五星会的专业推动,强化高净值绩优推动等2、大健康推动
大健康宣传、推广与培训大健康服务协调及治理对接窗口,协调分公司与总部大健康的对接3、高净值业务推动
4、业务规划与项目:
执行年度销售战略/活动以帮助渠道达成管理层制定的年度销售目标
参与特定业务项目,以帮助渠道达成销售目标,满足销售需求执行业务渠道各类业务策划会务、活动线上拓客推广、线下拓客活动策划与组织5、营销/营销员荣誉体系的推动:
营销员竞赛方案策划及执行推动荣誉体系的搭建与推动推广并执行营销员渠道各类荣誉体系,包括月度荣誉体系、年度荣誉体系、五星会荣誉、MDRT等推动MDRT文化,扩大MDRT队伍,助力全年渠道业务目标达成推动五星会荣誉体系,举办五星会活动,以提升新人活动率及津贴获得率组织执行各类荣誉性质大型颁奖典礼及活动6、客户驱动:
根据业务发展情况,将客户当前和未来的需求和偏好作为改进产品和服务质量的动力,以提高客户的满意度和忠诚程度;参与和推动有关Agency渠道客户驱动的专项工作,如线索分配和跟进规则、系统功能开发等;了解分公司及区部的需求,提供营销员获客、活客、暖客、转化等相关数据。7、客户关怀:
处理客户来函保单转移ICSP工单处理及跟进,客户关爱服务确认函处理,保单回执追踪处理及跟进孤儿单/保全客户经营与再开发8、客户开拓与数字化经营推动:
客户开拓策略/工具开发数字化平台(Navi)应用推广岗位要求:
教育背景:
大学本科或以上学历(经济、金融或市场营销专业优先)
相关经验:
5年及以上相关经验(具有产品策划、活动组织、客户驱动经验优先)
技能要求:
具备扎实的市场与营销知识熟悉寿险及健康险产品有创新性思维良好的沟通与表达能力能有效对员工进行业绩辅导良好的解决问题与决断的能力Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
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