Objectives of the position:

Develop sales opportunities in the Transportation, Furniture, CASE (Coatings, Adhesives, Sealants, Elastomers) segments of the Polyurethane (PU) business in Indonesia.Develop & execute sales activities to achieve mid/long-term targets in alignment with SBU (Strategic Business Unit) strategy.

 

 

Main Responsibilities & Key Activities:

Business/Sales Development:                                                                                                                                       

Contribute to profitable growth of Transportation, Furniture, CASE PU business in Indonesia.

Develop sales strategy in alignment with A-PMA direction and ensure required support are obtained.

Plan, organize and manage sales activities related to Transportation, Furniture, CASE (Coatings, Adhesives, Sealants, Elastomers) segments.

Promote new products and applications to existing or potential customers.

Organize events (Seminar/Tech Day/Workshop) for strategic customers to gain business opportunities.

Define & implement pricing strategy to reach optimal profitability.

Establish relationships with key stakeholders of strategic customers.

Ensure customers’ credit management is aligned to company's guideline and risk management.

Organize visits from RBU colleagues to drive business growth.

Provide ad hoc and regular management reporting timely.

Drive commercial projects through Sales Force.

Support customers’ sustainability initiatives with our portfolio of solutions.

 

Market Intelligence

Have in-depth understanding of customer needs, industry drivers, unique selling points to recommend the best solution(s), leading to the achievement of value creation for the customers and BASF.Identify and develop new market potential for any applications across product portfolio in coordination with RBU (Regional Business Unit).Conduct studies on market dynamics, industry trends, competitors, products, applications, and technology.Establish database for target market segment, customer, and application.

 

Requirements:

Bachelor’s Degree in Business/Engineering/Science/Chemical/Industrial

Min 5 years as Technical Sales or Technical Service preferably in the PU (Polyurethane) and chemical industries.

Japanese/Chinese speaker will be an added advantage.

In depth knowledge in PU (Polyurethane) products and application.

Understanding of Transportation, Furniture, CASE (Coatings, Adhesives, Sealants, Elastomers) industry.